It is 9:30 AM on a Wednesday morning, and I find myself sitting at my computer perusing job adverts for an opening in football, as I have many mornings before. It has been over a year since I started looking for a job in football, and 4 months of sporadic employment since I started my General Management Programme in Sports Business. A course I enrolled in to help me break into the industry, and despite my best efforts, I have not yet landed my dream job. But, a lot has changed in that time. My husband and I have both lost our jobs; we moved into a new home; I made a lot of new contacts and attended my first sports business conference. Some things, however, remain the same. I am still hoping and dreaming of my big break, and I still have the look of hopeful desperation that I hope screams “Hire me” to potential employers. Yet with each application, I am reminded of how much experience is worth… and of how little experience I have in the industry. I have contacted every person I was advised to, followed up on every potential lead, had meetings, phone calls and even one or two interviews. I have researched the perfect cover letter, opening lines, read up on every team and every business ahead of every meeting or letter. Yet, despite all my hard work, I find myself still perusing those same job offers in the hopes that one application will work out.