Improve Your Social Media Marketing Part II:
Keep it simple; keep it organic. In the world of Facebook, business pages have limited exposure. However, we’ve all made that mistake when we post something mildly controversial and somehow the page reach sky rockets. Sadly, the attention our bands, venues, artists and other companies receive is not necessarily the attention we want people to associate us with. It takes so much positive to eliminate a negative. It only takes one negative situation to eliminate any good within someone’s mind. For example, you post something political. It can be something as silly as who your band is collectively voting for. Your band becomes associated with the beliefs of that party. You may have made the post in jest, or hastily, however once it goes out into the Facebook universe, or any social media universe, it’s out there. Despite your efforts to delete these notions, you may find there is someone always prowling beyond your doorstep. The reach in this case would be organic, however, the damage inflicted would take far more than one positive organic post to fix.
It happens to some of our favorite bands; they call it quits or members leave. Sometimes they’re fired, and sometimes they have truly righteous reasons to depart from their band. Either way, whatever the case, with social media being so readily accessible, we’ve all seen bands and companies’ interpersonal relationships being handled on social media at times. So how do we respond? What is acceptable and what is not for them to post online? WHAT ARE THEY EVEN THINKING?!
Assuming everyone reading this is either a musician, works with musicians or has at least met a musician in their lifetime, there will come a certain point in your musical journey where your mind will shift towards the realm of endorsements. Those endorsements may come in the form of providing musical instruments, merchandise, food/beverages or even contraception (although with such a long standing history of musicians being model parents, who would really require that?). When that point comes and preparation meets opportunity, there is something to be remembered…endorsing an artist is a relationship and you have to feel it. Most companies will not sign an artist just to sign an artist. Companies sign an artist because they are 100% behind them. Sometimes it just doesn’t happen, like any relationship, but it may work for another company. So it’s not really about a mistake, it’s about it not really clicking. What can you keep in mind as an artist to put yourself in the best possible situation to ensure success with your endorsement? Well, it’s fairly simple…
As a prerequisite to my upcoming articles about specific advertising platforms and techniques, first we must cover a main component of what goes into marketing. Psychology. For as long as history has had entertainment, there has always been a strong relationship between commerce and art. People are always willing to pay some sort of price or barter to acquire what they need for the stimulation and emotions art can empower.