IS THERE ANY REASON NOT TO BELIEVE?
In May 1954, Life Magazine published an article on literacy, which reported that children were not learning to read - because most of the books they were reading were boring and didn’t hold their attention. At Houghton Mifflin (now Houghton Mifflin Harcourt) William Spaulding read the article and put together a list of 348 words that he felt were imperative for first-graders to know and be able to read. He went to Theodor Seuss Geise - better known as Dr. Seuss, cut the words down to 250, and challenged Geisel to write a book using only those words. “Bring back a book that children can’t put down” was his directive.. The result was “The Cat in the Hat”.. Geisel used only 236 words, and the book has become one of the best-selling children’s books of alll time.
Time and Decision-Making.
Whilst creative or design-thinking is an essential differentiator in the 21st Century, all is for nothing if you don’t complement creativity with critical thinking.
Amazon is one of my favourite companies. You see something online, order it with one click, and next day a package arrives! Christmas every day! The perfect customer experience; solves the problem quickly, delivers the solution, emotionally satisfying!
