Search Engine Marketing (SEM) is the exercise of marketing a business using paid advertisements. It appears on search engine results pages (SERPs). Many advertisers bid on keywords where Google and Bing service users might enter when they look for a few products or services. This would provide the advertiser the opportunity for their ads to appear along with results for those search queries. These ads are pay-per-click ads that comes in many formats. Few are small and text-based ads while other ads like product listing ads which are more of a visual and product-based advertisement. It allows consumers to see important information at a glance like reviews, prices, etc. Digital Marketing Companies guide you with various search engine types that would create great visibility for your business.