"Although we are Ireland's oldest commercial brewery, at the end of the day this re-launch is a startup endeavour. I feel that the best motivator should be a combination of fearing failure and demanding positive outcomes."
Mona Mekkawi has come a long way since the moment she made a top 8 list chosen for design school at Cairo's Higher Institute of Cinema in Egypt. Today, her impressive profile boasts over 200 projects including cinema, commercial ads and music videos. Having worked with acclaimed directors and listed companies including Unilever, Vodafone and most recently, Vogue, Mona is the perfect world teacher.
“The establishment does not appreciate a serious primary candidate against a longtime incumbent.”
"The fame is great, but you can't take your foot off the pedal. Everyone wants your title."