Three Theories of Publics
Censorship and Alternative Media: How harsher regulations inspire resistance
In the previous article, I talked about how a lack of choice in music was as big of a problem as piracy. The lack of consumer confidence is palpable. People used to love music and be extremely passionate, now people often complain they “hate all the new music they hear”. It wasn’t uncommon to hear seniors talk that way about their grand children's music, but these days the seniors with these opinions are high school seniors.
As you know, album sales for the mainstream music industry peaked in 1995-1999. The decline since has been epic. This has been largely blamed on piracy and a transition to digital media, but is this decline more about a lack of consumer confidence? The music industry has set the bar in heavy-handed marketing, corporate oligarchies, and cheaping out every time they get the chance. Record companies are a caricature of overreaching big business. The public's perception of this industry was always poor; it could be considered sleazy at best. Now it’s completely isolated, soulless and outrightly despised across the board. Millennials are consumed by music and media yet at the same time not buying it. What’s different? One of the biggest barriers may be the lack of real choices.