Brandsandu
Bio
Brandsandu Is A Complete 360 ° Branding & Digital Marketing Company In Delhi & Ncr Providing A Complete Solution From Branding To Social Media, From Public Relations To Media Buying To Interactive Solutions.
Stories (124/0)
The driving force of refractory industry
Refractory solutions are required for all heat-related production processes. The most important industries require suitable refractory applications. Generally speaking, without refractory materials, the industry cannot produce the items that communities desperately need. The strong demand for products in the aerospace, electrical, automotive, glass and cement industries is expected to drive the expansion of the refractory market worldwide. Refractory products are direct indicators of industrial demand, not leading indicators such as interest rates or scrap; nor are they lagging indicators, such as unemployment statistics or consumer confidence indexes. Because refractory materials are essential for the production of key materials (such as castings), and the consumption of refractory materials is directly related to the amount of metal melted, processed and processed, the demand for refractory materials indicates the growth direction of the manufacturing industry.
By Brandsandu3 years ago in 01
Tech branding: technology at work for you
The ability of technology to revolutionize customer experience, innovate and accelerate business has changed the rules of business at all. We live in an age of technology. Take a closer look at your own lifestyle. Technology is why you are reading this blog. Technology helps us throughout our day. Whether it’s your smartphone or self-driving car, technology has permeated our lives. Technology has led to millions of inventions, which have had a huge impact on improving our lives and increasing our efficiency.
By Brandsandu3 years ago in 01
Branding through Corporate Social Responsibility: Two birds, One Arrow
The way customers react to brands today is changing. For consumers to be able to participate and succeed in business, they need to make sure that their personality and behavior are having the right impact. In a world where the target audience requires companies not only to provide excellent products and services but also to contribute to the community, become more transparent, and play an active role in solving common problems, corporate social responsibility has become a mandatory modern organizational requirement. In fact, many companies find that CSR can help them determine their brand goals and create a personality that customers can connect with on a deeper level. According to a study, 42% of a person’s view of a company is based on their understanding of the company’s definition of CSR.
By Brandsandu3 years ago in Journal
Employer Branding: Is your company attractive to your employees?
An employer brand is simply the reputation of the company and the value it provides to its employees. A positive company brand helps you attract and retain qualified employees who are critical to the success and growth of your business. One of the main reasons why employer branding is important is the corporate identity of the company. This makes your company a good employer and sets you apart from job seekers.
By Brandsandu3 years ago in Journal
Branding as a market entry strategy in emerging markets
When a corporate wants to enter a market, it must differentiate in that market through its products and current merchandise so that customers can recollect buying and permit them to take benefit of increased alternatives. Market access (possibly high barriers to entry) cannot rely solely on mere support at the service or demand level. Therefore, it is important to mobilize for brand entry. This allows businesses to present a meaningful picture of how to survive in a new competitive environment. Therefore, brands play an important role every time they enter the market.
By Brandsandu3 years ago in Journal
Branding strategies that you can learn from fortune 500 companies
The term “Fortune 500” refers to the annual list of the 500 largest companies in the United States compiled by Fortune magazine. Companies are categorized based on their annual revenue for their respective fiscal years. This list includes public and private companies that use public revenue data. Becoming a Fortune 500 company is considered a prestigious brand.
By Brandsandu3 years ago in 01
Go international: Branding adaptations required when you cross the borders
Global branding refers to the management of brands in different regions of the world, aiming to improve their strength and visibility in the markets where they operate. This strategy can also be called global branding or international branding. Global branding entails planning how the brand wants to be recognized on a global scale, and how to position in each market to generate this perception. Through global marketing strategies, this idea can be transformed into an impact on consumer contact points. Branding is already a challenge in the local market. It is difficult to get your space in the minds of consumers in your own city or country, let your brand be recognized and remembered, imagine, and then do it in several different places, each place has its culture, Requirements, rules, and organizational logic. It was globalization that began in the 1980s that allowed brands to cross national borders. Until then, only giants could do this, but reduced transportation costs and a new way of communication, look at the Internet! improved integration between countries and made it easier for brands of all sizes to expand. Although globalization has affected local culture. There is no regulation of local customs, culture, and rules, so the brand is facing the challenge of entering different regional markets without ignoring its particularity. It is not enough to just transport your products to another country. It is necessary to create positive awareness of the brand and present its value proposition to the target market. Now let’s see few branding adaptations required when you go international.
By Brandsandu3 years ago in Journal
Branding the brain: application of neuroscience in branding
In the world of neuroscience marketing, research is emerging to help brands understand how the brain responds to certain stimuli. While neuroscience focuses more broadly on brain behavior, neuromarketing is about how businesses adjust their brand-cognitive strategies to psychologically influence their customers. Your logo and images should evoke a special emotional response, just like any content marketing effort aimed at customer retention. It’s no exaggeration to say that branding experts have used their understanding of human motives and behavior from the very beginning of marketing. Create products, services, logos, and campaigns that attract the right customers. This strategy can also be used to identify ideal users with relevant demographic and psychological information.
By Brandsandu3 years ago in Journal
Sonic branding: what is it and how can brands benefit
The Sonic brand is a holistic approach for a brand to use music and sound at all relevant touchpoints. The marketing world today is talking about the sonic brand, and the company has finally caught up. Your brand can have more auditive dimensions than a catchy small sonic logo.
By Brandsandu3 years ago in Journal
The fading impact of Celebrities on Branding
For many years, the traditional concept of marketers has always believed that celebrity endorsements are a good thing. From broadcast stars to modern Internet celebrities, companies have always been willing to pay a lot of money for the famous “fans” of their products to say a few good things. But is it worth it? Recent research shows that some consumers, especially millennials, have become more cautious about endorsements of some celebrities.
By Brandsandu3 years ago in Journal
Semiotics and Advertising as the meaningful signs
Semiotics is the study of signs and symbols as elements of communicative behavior. This also includes the analysis of communication systems, such as language, gestures, or clothing. In marketing communication and advertising, semiotics plays a key role in determining the success or failure of any effort. By effectively deploying language, visual, and performance elements, companies can increase their impact on customers. These symbolic elements include signs, rituals, cultural symbols, colors, iconic characters, text, advertisements, websites, physical environments, hospitality and services, slogans. Semiotics shows us how to interpret the meaning and intuitively interpret messages in our social and cultural contexts. Our subconscious interpretations are based on emotions rather than information. Marketing is about getting the right message to the right people at the right time. Semiotics helps to do this. Brands are symbolic. Brands are made with a mission, values , and importance. Then these elements are implicitly encrypted in your branding message.
By Brandsandu3 years ago in 01
Leadership Training: The New Age Branding Via Organisational Culture
Organizational culture refers to the long-standing beliefs and values of an organization, as well as job expectations that influence the beliefs, attitudes, and behavior of employees. Administrators typically coordinate management behavior to achieve the organization’s mission, which can affect employee job satisfaction. Therefore, it is important to understand the relationship between organizational culture, leadership behavior, and job satisfaction.
By Brandsandu3 years ago in Journal