Borba de Souza
Writer and business founder that enjoys writing about history and culture.
Founder of Small Business Hacks https://www.youtube.com/c/SmallBusinessHacks and https://expatriateconsultancy.com. My published books: https://amzn.to/3tyxDe0
The 5 principles of Good Customer Service | Customer service Tips 2021
When I decided to open my first business in the hospitality area— a hostel that later became one of the largest in Warsaw — I had no experience at all. My career until then was in airline headquarters, working with pricing optimization.
How to Do Research Before Starting a Business
Pursuing your passion may not be always a good idea. Well, maybe for small stakes like choosing beer in the supermarket or clothes in a department store it is ok.
9 Management Lessons From the Book of a Legendary CEO
If you are reading this article on a computer, there are 80% chances that the CPU of it is powered by Intel. One of the main reasons for the overwhelming success of this American technology company has name and surname: Andrew Grove.
The 7 Best Business Books of 2021
2020 was a tough year for most of us. As an entrepreneur in the hospitality area, my business was on the verge of the abyss. One thing that helped us to survive were ideas from a book I read some time ago.
4 Remarkable Lessons from a Legendary General
Once I heard an interesting question from a European colleague, regarding South-American languages: Why the 200 million Spanish speakers of the continent live in nine different countries, while the 220 million Portuguese speakers concentrate in one single country?
How Nassim Nicholas Taleb Saved My Business
It is not an overstatement to say that I could go bankrupt — like many of my competitors — in this crisis. Just over 1 year ago, I decided to expand my business — a touristic hostel in Warsaw, Poland — and needed additional resources.
What the Century-Long Success of the Football “Village Boys” Can Teach You
How, against all odds, a middle-sized port-town generated continuous world-class talents during the last century? How their local team can compete with the giants from the capital, a city with nearly thirty times more residents and stadiums three to five times larger?
Instagram Is a Well-Oiled Machine to Make your Life Worse
As the operator of a touristic hostel in Europe, few times I was mocked for not having an Instagram, neither for me nor for my business. After all, it is commonplace for my fellow competitors to promote their Hostels there and use it to attract backpackers.