Book Review: Contagious
“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger is a compelling exploration of why certain ideas, products, or messages become viral while others fade into obscurity. Drawing on extensive research from the fields of psychology, sociology, and marketing, Berger reveals the underlying principles behind contagiousness and provides practical insights for creating content that captivates audiences and drives word-of-mouth sharing. Here’s a detailed summary of each chapter: