Artem Kalenchuk

4 Tips to Make a Product Sticky

When we say "sticky", we imagine something that attracts in a way that makes you want to come back again and again. In mobile development, creating a "sticky" product is a cherished desire and a key goal. I've been a product manager for over five years and love finding new angles to improve my projects. I want to tell you about James Clear's technique described in his book Atomic Habits. It can be applied to both existing products and new ones to make them more valuable. Since a sticky product is related to the habit loop, I have chosen four habit-forming criteria to focus on: make the product easy, obvious, satisfying, and rewarding. I suggest to reveal each criterion in the following questions: