As a wedding DJ, some people think I don't charge enough and some think I charge too much. Wedding DJ costs can vary widely, but across the board, DJ's are far cheaper than bands. So there is another side to the story... but I'll stay away from that here. Fun fact: Bands typically hate DJs.
Many brides fear that a vendor; typically DJ's, photographers, or videographers, will cancel on them last minute. It's for good reason, I as a DJ, have gotten many day-of wedding calls from brides whose DJ cancelled on them or didn't show. I can rarely help them because I am typically doing an event already. Here are some things you can do to prevent this from happening. Of course there's no guarantee your DJ won't cancel, but these steps will protect you if they do and prevent them from cancelling.
In the wedding marketplace, WeddingWire, who recently merged with The Knot, is the equivalent of Google. Their couples' choice award is sought after by professionals and brides, and I happen to be one of the professionals who has earned it this year. The Knot offers similar awards. Unlike the Knot though, WeddingWire offers a free listing to vendors but will cold call you until you pay them. At best, it’s pushy. The problem with their cold calls is that they frequently say a year of advertising pays off with one sale. As a business major, I think this should be considered false advertising, and here’s why.