As the name suggests, multichannel eCommerce refers to the practice of selling your products and services on multiple sales channels. It means going beyond your physical store or website and exploring other options like marketplaces (such as Amazon & eBay), social media platforms, comparison shopping websites, etc.
The Gulf Cooperation Council (GCC) has witnessed a sudden spike in the sales of online grocery products. The driving force of the eGrocery industry growth is the COVID-19 pandemic. People stayed at home for a very long time to avoid the spread of the disease but now this ‘helplessness’ is turning into a ‘habit.’
Seth Godin once said, “Don’t find customers for your products, find products for your customers”.
Seasonings, spices or tea products are extremely popular and in-demand food items with a rapidly expanding global audience. From the US to Asia, these indigenous food items have become an important part of every household kitchen. As the gourmet food trend grows among millennials, it is the right time to invest and become an online seller.
The prevalence of the internet has changed the way people shop. We don’t have to get out of our house or take time off in our busy schedules. With just a few clicks on our devices, we can purchase anything we want.
eGrocery players like Instacart, Shipt, Big Basket, Fresh Direct, etc., are reshaping the grocery landscape. Further, the outbreak of COVID-19 has fueled the growth of the online grocery industry.