YouTube’s New Tool

YouTube is now adopting a tougher stance against ad blocks, and if users continue to use them after three videos, they will be disconnected.

For users with ad blockers, YouTube is seriously complicating video playback. The business has acknowledged to The Verge that it is now doing “a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.”

The announcement follows reports that some users saw a new popup warning that video playing may be interrupted if YouTube detects recurrent usage of ad blocking software.

These experiments, which forbid users from watching more than three movies when an ad blocker is installed, were previously covered by Android Authority.

According to Google representative Oluwa Falodun, “Ad blocker detection is not new, and other publishers frequently ask viewers to disable ad blockers.” Before any of their watching is impacted, YouTube maintains that users will receive repeated messages imploring them to stop using the tools or, instead, subscribe to YouTube Premium.

Before playback is interrupted, viewers will get several warnings, according to YouTube.

Falodun wrote in an email to The Verge, “We take disabling playback extremely seriously, and will only block playback if users disregard multiple prompts to accept adverts on YouTube. By clicking the link in the prompt, viewers can provide feedback if they believe they have been mistakenly labeled as using an ad blocker.

These actions show that YouTube is toughening its position against ad blockers, and the company is defending the action by arguing that all of those ad spots are necessary for content producers to get payment for their work and for the site to continue to be free.

According to a statement from the firm, “YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people access to content for free with ads.”

By experimenting with a larger ad load in recent years, YouTube has been putting its customers’ patience under more and more strain. Another of the company’s tests from last September included serving up to 10 unskippable video during a single ad break. And YouTube said in May that 30-second commercials will soon be available on TV networks

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For $11.99 a month or $119.99 a year, YouTube Premium offers ad-free access to the site in addition to additional perks like offline downloading and YouTube Music Premium. The business declared in November of last year that it had reached 80 million total members across YouTube Premium and YouTube Music.

As a result, the corporation has every incentive to encourage more individuals to sign up for its recurring monthly membership, even if safeguarding creators’ revenues is a good cause to support.

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The firm wrote in an email to The Verge, “We want to inform viewers that ad blockers violate YouTube’s Terms of Service, and make it easier for them to allow ads on YouTube or try YouTube Premium for an ad-free experience.”