Which is the best influencer marketing company in India?

Over the last few years, the 'best influencer marketing agency in India' has transitioned from a trending term to a staple in the lexicon of digital marketing enthusiasts and professionals alike. Moreover, it's no longer just a buzzword; it's an industry powerhouse. According to recent data, the influencer marketing industry is on track to reach an impressive $15 billion this year. Furthermore, to put that into perspective, it stood at $6 billion in 2019. That's an astounding surge of $9 billion in just a few short years! In fact, Influencer marketing has developed into a $21.1 billion business, according to our State of Influencer Marketing 2023: Benchmark Report. This is a 29% increase over the previous year's figure of $16.4 billion.

What exactly is an influencer?

An influencer is someone who has a large number of followers on social media platforms like Twitter, Instagram, YouTube, TikTok, Pinterest, Facebook, and others. First, they have the capacity to motivate individuals to take action because followers appreciate their advice and knowledge.

Second, these influencers work with companies on a regular basis to raise awareness of their products or services. Third, because they have a large fan following that absorbs everything they share online, their fans greatly respect their reviews and thoughts.

Fourth, as a result, firms in India rely on influencer marketing organizations to increase their visibility to the younger population and increase sales. If you'd want to understand more about the science underlying how influence works, we've covered it in depth in the article.

What exactly is Influencer Marketing?

Nowadays, social media is a gathering place for everyone. First, everyone appears to be addicted to their social media accounts while traveling to school, work, or to meet friends. Second, everyone appears to be making use of their travel time to explore new trends and express their opinions on a certain product or service.

Therefore, when it comes to influencer marketing, firms must discover top influencers and entice them to work with them; brands must identify influencers in their area and develop methods to cooperate with them. Businesses sometimes compensate or provide rewards to influencers in exchange for their efforts.

If your company is thinking about cooperating with an influencer, you should work with one of India's many influencer marketing platforms. These firms or platforms help you streamline the process by connecting you with relevant influencers in your industry.

Factors Responsible For The Growth Of Influencer Marketing:

COVID-19 pandemic

A multitude of factors have fueled this growth, with the COVID-19 pandemic being a primary catalyst. As the world was brought to a standstill and outdoor activities were heavily curtailed, people retreated into the digital realm. Moreover, the extended lockdowns saw a massive upswing in online activity. Furthermore, shopping habits underwent a tectonic shift with online platforms becoming the de facto choice for many.

Social Media

During this time, social media influencers rose to the forefront, providing solace, entertainment, and product recommendations. Moreover, a large portion of their audience, especially teenagers and young adults in their twenties, turned to them not just for product reviews but for a sense of connection in isolated times. For this demographic, influencers are more than just online celebrities; they're akin to confidants.

Age Group

Now, if you're wondering about the impact this age group has on the market, here's a breakdown: Teens and young adults often allocate their disposable income – be it allowances, savings, or their first salaries – towards lifestyle and leisure purchases. This list spans clothing, shoes, bags, tech gadgets, jewelry, cosmetics, gourmet food items, and much more.

Consumer Behaviour

Businesses operating in these sectors can't afford to sidestep this influential demographic. While they may not have financial responsibilities like mortgages or children's education fees, which are more typical of older age groups, their spending habits are geared toward the aforementioned products.

Audience Demographic

However, it's worth noting that while the youth wield significant buying power, especially in the influencer-led marketing space, they aren't the sole purchasers of these products. The demographic in their 30s and beyond, despite their different financial obligations, also partake in these buying behaviors, albeit at a different scale or frequency.

In essence, the rise of influencer marketing highlights the changing dynamics of consumer behavior. In this era, businesses need to recognize and leverage these shifts, ensuring they harness the potential of influencers to connect with their target demographics more authentically and effectively.

Top 17 Influencer Marketing Platforms to Watch in India

Grynow Media:

Boasting an extensive network of over 150,000 influencers and creators, Grynow Media encompasses all prominent social platforms. They specialize in various niches and are renowned for fostering strong relationships between brands and influencers.

KD Rooban:

KD Rooban is an Indian social media Influencer. Just to set the record straight – the initials 'KD' aren't a family legacy; they're my own creation. This website is their brainchild, built primarily as a vessel for their thoughts on topics they believe need reform. Their aim? To drive change through their content, and with your support, make an impact.

Plixxo:

Established by POPxo's Priyanka Gill, Plixxo provides a platform for 26,000 influencers spanning various social media spaces.

Grin:

An innovative platform, Grin integrates top-tier marketing software to connect users and influencers, facilitating an authentic brand-influencer relationship.

OPA:

A burgeoning star in the influencer marketing scene, OPA has a vast 50,000 influencer network and boasts collaborations with leading brands like Lakme and Godrej.

Klear:

With four years under its belt, Klear has partnered with global giants such as IBM and Coca-Cola, catering to both budding and established brands.

Influencer:

A repository of 25,000 influencers from various platforms, Influencer has successfully amplified brands like Jaguar and Flipkart.

PulpKey:

PulpKey bridges the gap between brands and influencers, having collaborated with giants like Amazon and Zara.

Winkl:

Located in India's tech hub, Bangalore, Winkl assists content creators in enhancing their portfolios, with clients like Vivo and Bank of Baroda.

BrandMentions:

This platform specializes in social media monitoring, aiding businesses in identifying potential influencer partnerships.

Eleve Media:

A trusted name among global heavyweights like BMW and Amazon, Eleve Media focuses on amplifying word-of-mouth marketing.

StarNgage:

A global entity, StarNgage masters the art of Instagram marketing, enjoying trust from numerous brands in India.

Qoruz:

Rooted in technology, Qoruz offers brands a data-centric approach to gauge influencer campaign efficiency.

Blogmint:

Asia's pioneer in influencer marketing, Blogmint bridges over 29,000 influencers with 900+ brands and agencies.

CreatorIQ:

Founded by Igor Vaks in 2014, this global entity has an impressive clientele, including Disney and Dell.

#paid:

A non-traditional influencer marketing platform, #paid customizes influencer profiles based on brand needs and has been a choice for major brands like Starbucks.

Confluencer:

Since 2019, Confluencer has worked with over 200 brands across various industries, including PayTM and Vedantu.

Final Thoughts

Influencer marketing is on an upward trajectory and is anticipated to become a leading method for attracting customers in the foreseeable future. If you haven't yet integrated the best influencer marketing agency India into your brand's strategy, now is an opportune moment. While the benefits of influencer marketing might take some time to manifest, persistent efforts will likely yield noticeable outcomes within a year.

Empower Your Brand's Voice with KD Rooban: Crafting Authentic Influencer Collaborations That Resonate and Convert.