What is White Hat SEO?

What is White Hat SEO?

White Hat SEO, SEO Techniques which are used keeping in mind the rules of Google for the purpose of ranking the website in Search Engine Result Pages (SERPs), then it is called White Hat SEO. White Hat SEO is the opposite of Black Hat SEO. White Hat SEO does take some time to give us the result, but it also brings a lot of benefits to your website. When you do SEO by following Google's algorithm, it is called White Hat SEO. Simply put, by doing White Hat SEO, you can bring more traffic to the website and increase the ranking of the website in the search engine. Now you must have understood what White Hat SEO is, so now I will tell you why White Hat SEO is important.

Why White Hat SEO is Important?

If you understand well what is White Hat SEO, then you must have got some idea why it is necessary to do White Hat SEO of the website? If you don't know, let me tell you. When a new blogger creates a website, he uses the techniques of SEO to bring more traffic to his website and get the website ranked quickly on the search engine so that his website can improve quickly. For this, it is necessary to do White Hat SEO. White Hat SEO is done by following Google's Algorithm, so it is safe and doing SEO with these techniques only benefits not harm.

White Hat SEO Techniques

If you understand what is White Hat SEO? So let me tell you some techniques of White Hat SEO, by following which you can also do White Hat SEO of your website. Some of these techniques are as follows:

Page Speed ​​Optimization

When the page of the website gets loaded in 2 to 3 seconds then this speed is good but when it takes more than 5 seconds to load then it is not a good thing.

If the page speed of the website is slow, then you can improve the page speed of your website through this technique of White Hat SEO. Due to which the chances of ranking the website in Search Engine Result Pages increase and this also increases traffic.

Keyword Research

Keyword research is needed to get the website ranked at the top in Search Engine Result Pages (SERPs) because traffic to the website comes only through keywords.

For this, you can do Keyword Research using the techniques of White Hat SEO and select the Best Keyword for your website. If you are a new blogger then you should use long-tail keywords. Because there is less competition on Long Tail Keywords, which increases the chances of its ranking.

Competitor Analysis

In Competitor Analysis, you can keep an eye on the Competitor Websites of your website by using the techniques of White Hat SEO and improve your website and get ahead in the competition.

Due to which your website starts ranking at the top in Search Engine Result Pages (SERPs) and traffic on the website also increases. There are many tools available on the Internet to do Competitor Analysis, out of which you can use any tool. Here I am giving the names of some tools :

• Quick Search
• Wappalyzer
• Builtwith
• WooRank
• SEMrush
• SpyFu
• Followerwonk
• Ahrefs

Content Strategy

Content strategy is very important for all websites. It is prepared with the help of White Hat SEO Techniques. Content Strategy is a plan prepared for the website. In which thing will come where and which thing comes first, all these things happen. In this, first comes the Pillar Content of the website, after that the Supported Content comes.

Like what is Piller Content SEO? And all types of SEO in Supported or Related Content such as; On-Page SEO, Off-Page SEO, Technical SEO, etc. all these come. Because of this content strategy, visitors like to visit such websites more or can say that they are attracted. This increases the traffic on the website and also improves the ranking of the website in Search Engine Result Pages (SERPs).

Backlinks

When a link to the blog post of your website is included in the blog post of another website, then that link becomes a backlink for your website, you can create backlinks using the techniques of White Hat SEO. The more backlinks you get from popular websites, the better it is for your website. This helps in bringing traffic to the website and increases the chances of ranking on the search engine.

If you submit a link to a relevant blog post on your website along with writing a quality comment on a blog post from another website, then that link also becomes a backlink for your website, it also comes under White Hat SEO. But if you share the link again and again in the comment or if the link is not relevant to that post, then it gets included in Black Hat SEO.

URL Optimization

When you publish any content on your website, it is very important to optimize its URL structure before publishing it because if the URL is SEO friendly then the search engine will be able to understand it easily, which will help in ranking. You can optimize the URL by using the techniques of White Hat SEO. Some things you should keep in mind while URL Optimize like:

The URL should not be too long. URL should be kept as short as possible.

Focus keyword must be used in the URL.

Only lowercase letters should be used in the URL.

Keyword stuffing should not be done in the URL.

For separating words in the URL (-) should be used.