The Prospects of Digital Marketing in the New Age

Digital marketing became more prevalent in the 1990s and 2000s, as technology advanced and increased the power of the internet to reach a wider audience. Today it is considered an essential tool for any business's long-term success.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing and online marketing are one and the same. While the term "digital marketing" is more prevalent today, it's important to recognize that the two terms are not synonymous.

There is a lot of hype around digital these days with buzz words like AI, AR and VR being used to describe any form of technology that has been updated within the last five years!

It’s time to take a step back from all this hype and look at what’s really happening in the world of digital marketing. In this guide we’ll break down everything you need to know about digital marketing so you can start leveraging it for your own business.

We will look at:

• What is Digital Marketing?

• The History of Digital Marketing

• The Future of Digital Marketing

What is Digital Marketing?

Digital Marketing is a form of marketing that uses web based channels to promote your products or services. It incorporates SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), E-mail marketing and PPC (pay per click) advertising. It can be used as a medium to build relationships between businesses and customers, helping customers find out more about your product or service and providing them with an opportunity to purchase from you. It has been described as "the process of promoting a brand through online channels such as social media, blogs, websites, email marketing" etc.

The History of Digital Marketing

In the early days of the internet there was no formal approach towards digital marketing until around 1994 when it was coined by Dr Tim Williams during his time at both Netscape Communications Corp., Nets

The Future of Digital Marketing

The future of digital marketing is all about brand loyalty and customer retention. It's all about the customer experience. The best way to ensure that your customers have an amazing experience with your brand is to give them what they want; personalized products and services, at prices they can afford. The future of digital marketing also lies in artificial intelligence (AI). AI allows us to create a more personalized experience for our customers by delivering them exactly what they want at exactly the right time.

Digital marketing has been a hot topic for years, but it’s only recently that the conversation has evolved to include not just the present but also the future. And that future is now.

Here are some of the biggest trends we’re seeing in digital marketing today:

1. Personalization

The concept of personalization is nothing new. Companies have been tailoring their offerings to individual customers for decades. But technology has made it easier than ever to target consumers with messages that are relevant to them, making it an essential part of any successful digital marketing strategy.

2. Voice search and voice assistants

Voice search is becoming more and more popular as people become increasingly comfortable using their smartphones as tools for everything from shopping to finding out information they need during their day-to-day lives. It’s estimated that nearly half of all searches will be conducted by voice by 2020, so if your business isn’t already considering how you can incorporate voice search into your digital marketing plan, you should start now!

Digital marketing is a fast-paced, exciting field. It encompasses a wide range of activities, from traditional web marketing to mobile marketing and beyond. Now is the time to get behind age technology at hand.