The best times to post on social media in 2023

Best Times to Post on Social Media Overall

Each social platform has its own benefits depending on your goals, content type and audience. If you’re noticing your engagement isn’t where you want it to be, consider revisiting your social media goals and overall KPIs. Of course, knowing which days you get the most engagement helps you reach those goals as well.

While interpreting the data for each social network individually, we consistently noticed that the highest times of engagement were Tuesdays, Wednesdays and Thursdays at 9 or 10 a.m. Midweek mornings proved to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn.

Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.

Best days to post on social media: Tuesdays through Thursdays Worst days to post on social media: Sundays

There’s more to posting on social media than this quick stat though. Each network saw varying ranges of engagement throughout the week and at remarkably different times. And once industries are factored in, engagement varies even more. So while Tuesdays through Thursdays at 9 or 10 a.m. are generally the best times to post on social, there are a few more factors to consider before you schedule any posts.

Read on for our findings by network.

Best Times to Post on Facebook

Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon

Best days to post on Facebook: Tuesdays through Fridays

Worst days to post on Facebook: Saturdays

Facebook continues to be the most used platform by marketers worldwide but we’ve seen an interesting shift in when there’s the most engagement in 2022. While mid-mornings used to dominate more strongly in years past, it now appears early morning hours have taken the lead.

Compared to last year, there are a few more “off” times for Facebook when reviewing the data. Weekday very early mornings and mid-mornings still show more consistent engagement and have become much more opportune times for brands to get eyes on their content.

Kind in mind that the top times shown are recorded in US Central Time, so the high engagement shown in the early mornings in addition to the traditional US workday reflects Facebook’s significant global audience. What does this mean, exactly? Facebook continues to show opportunities in conducting a multi-location or international social media strategy

Best Times to Post on Instagram

We’ve seen Instagram boom throughout 2020 and 2021 and watched it reach 2 billion monthly users as of early 2022. While the competition for short-form video content from TikTok is heating up, there’s no denying the staying power of Instagram, especially as it rolls out new features and enhances existing ones. Instagram Video has taken new life and expanded to 60 minute videos, and Reels have made it easier to create and discover videos on the app.

Similar to Facebook’s other popular app, Instagram’s top times to post expanded in 2021 compared to previous years. Midday engagement during weekdays became denser with top times ranging between 10 a.m. and 1 p.m., while evenings and weekends still showed increased opportunities for engagement.

Instagram is still a platform for product discovery of brands, products or services. And new or expanding ecommerce features are shaping hashtags for instagram post for likes the way consumers use the app. In fact, 44% of users shop for products on the app weekly. Because the platform is built on sharing high-quality photos, it makes sense to expand the app to include ecommerce capabilities.

Brands shouldn’t sleep on Instagram though, if that’s where their target audience is. Use the platform to highlight products or showcase your brand’s unique design through infographics. There are endless opportunities to engage followers when posting various content on Instagram.