The Benefits of SMS Marketing in 2023

SMS marketing has numerous advantages for businesses, including excellent deliverability, increased client engagement, and increased income, to mention a few. SMS is one of the most convenient ways to communicate with your customers, as well as one of their favourite mediums.

What is SMS marketing?

If you’ve ever watched the three grey dots in the messaging app window as you waited for a response, you’re already familiar with SMS. SMS is an abbreviation for short message service. Technically, it’s a text-only message of up to 160 characters (rather than lengthier or more multimedia-rich messages), but most people use the term ‘SMS’ to refer to any form of a text message. SMS marketing is a business technique that uses text messages to engage customers and generate sales. Businesses can utilize SMS marketing to share discounts, communicate time-sensitive information, send reminders, promote new products, gather feedback, and more. SMS is a low-cost marketing channel with a good return on investment. What’s more crucial is that customers adore it. For example, 83% of consumers want to get text message appointment reminders, while 66% prefer to receive service notices through text (albeit less than a quarter of businesses deliver notifications this way). SMS texting is difficult to surpass as a low-cost, low-risk marketing tool due to its convenience and ease of use.

The benefits of SMS marketing

Versatile

· Big things, as the adage goes, come in small packages. SMS marketing provides limitless options in a small, 160-character container. Here are a few examples of how firms might use it:

· Welcome new clients!

· Remind clients of upcoming invoices and provide an easy option for them to pay.

· Confirm, reschedule, and cancel appointments.

· Hold flash sales.

· Provide VIP consumers with exclusive discounts.

· Send confirmations of orders and shipment updates.

· Provide technical assistance.

· Distribute customer satisfaction surveys.

Once you start contemplating concepts, the possibilities for engaging customers with text message app marketing are limitless.

Customizable

SMS marketing enables you to communicate with clients based on known data points and preferences, such as how they like to be reached, the types of communications they prefer, and even how frequently you contact them. The more you personalize your messaging to your customer’s preferences, the better their experience with your brand will be.

Zero-Party Data

Consumers are concerned about their privacy, and marketers have struggled to adjust to new restrictions on data exchange between platforms. SMS marketing provides a wonderful opportunity to collect zero-party data — information that a consumer has directly and willingly shared with a brand — that you can then use to further customize their experience.

Low Competition

Despite the nearly universal use of text messaging, most brands do not use SMS as a marketing medium. The environment is far less congested than platforms such as email, making it easier to stand out and means you have less competition for customers’ attention than you would in a location like their inbox.

Cost-Effective

SMS campaigns are less expensive than traditional marketing and promotion methods. However, because they are so adaptable and adjustable, they have the potential to generate a considerably larger ROI. And, because of the data available from SMS marketing, you’ll have a lot more detailed picture of each campaign’s performance than you would with a TV or streaming ad, where you can’t know exactly what actions people made after viewing the ad.

Data Friendly

SMS marketing allows you to collect a plethora of behavioural data, such as what types of messages customers read and click on, in addition to customer data such as communication preferences. This allows you to fine-tune future messaging and continuously improve your performance.

Appealing

Customers prefer marketing communications given via SMS, especially when those messages are personalized for the recipient. When a consumer gives you their mobile phone number, it’s a great sign of confidence, thus implementing SMS marketing correctly is a huge opportunity to boost customer happiness and brand loyalty.

SMS marketing tips

Integrate With Other Channels

Consider how SMS marketing fits in with your other channels as part of a unified communications strategy. For example, a sale on your website may generate text message shipment notifications, or a support request initiated through text may progress to a conversation with a live representative. The beauty of SMS is that it easily permits these seamless transitions.

Segment Your audience.

It’s critical to tailor your SMS messages to the individual or people who will be receiving them. In this example, we’ll look at search engine optimization. Assume you own an SEO company in New York. You would only want to send marketing communications to customers in the New York area. Segmentation divides your whole contact information into smaller groups based on targetable characteristics such as geography, age, employment position, or even the type of car they drive.

Be Compliant

Follow all consent and compliance best practices to be on the right side of the law with your SMS marketing. Get specific consent from customers before texting them; communicate your terms and conditions; and make it quick and easy to opt out at any moment.

Be Mindful Of branding.

Don’t overlook the chance to use SMS for brand growth in addition to the promotional message or information you’re sending via text. Include your company name in your content to maintain your brand at the forefront of your thoughts without avoiding pushy, sales-heavy messages.

Offer Two-Way communication.

Customers want to be able to text back to businesses as well as receive texts from them. However, many businesses do not check or respond to incoming text messages. This is a huge, squandered opportunity. Instead of only being the sender, use SMS texting as a two-way communication tool.

Advantages of SMS marketing over calling

There are numerous marketing tactics that organizations can employ to reach their target audience. One popular way is to send marketing messages straight to consumers’ phones using a short messaging service, or SMS. But what is the point of SMS marketing? It has several advantages over other forms of marketing, such as phone calls or emails.

Are typically less expensive to send than making phone calls.

SMS marketing is generally less expensive than phone calls. Furthermore, virtually all marketers that use text messages for their business indicated it helped them grow income, with nearly 60% reporting significantly increased revenue production.

Can be sent quickly and easily to many people at once.

One of the most significant advantages of SMS marketing is the ability to reach many people. And your clients are enthusiastic about receiving SMS texts. According to a poll, 91% of consumers are interested in receiving text messages from businesses.

Are more likely to be read and responded to than email messages.

Given that one out of every three consumers check their text notifications within one minute of receiving a text, it’s no surprise that SMS has a greater read and response rate than email. Furthermore, 61% of consumers desire the opportunity to text a business back.

Allows businesses to track responses and measure results in real-time.

When it comes to marketing, the ability to track your outcomes is critical. SMS marketing enables firms to accomplish exactly that. Businesses can use SMS tracking to see how many individuals received the message, how many opened it, and how many responded. Overall, SMS marketing offers many advantages over other marketing methods such as phone calls or emails. Texting in business has almost limitless advantages: it’s less expensive, easier to reach a bigger audience, and more likely to elicit a reaction. Furthermore, firms may track reactions in real time to understand what works and what doesn’t. SMS marketing is a terrific choice to consider if you’re looking for a fresh marketing technique.

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