The Advantages of WhatsApp Business API for eCommerce

Overview of the WhatsApp Business API

WhatsApp Business API is a program that integrates with your eCommerce platform or website backend to provide access to its numerous capabilities. WhatsApp Business is used by over 5 million businesses to promote items, provide tailored customer support, and sell themselves.

Both the WhatsApp Business app and the WhatsApp Business API provide merchants with similar benefits. Their scale, however, differs. You can message over 10,000 consumers at once using the WhatsApp Business API. As a result, it is best suited for medium and large eCommerce firms looking to build customized solutions for their clients.

The Top 10 Advantages of Using WhatsApp Business API for eCommerce.

Here is a list of the best WhatsApp Business API benefits for eCommerce businesses:

Provide Diverse Customer Service

Quality customer service is seen as the most important requirement for developing brand loyalty by nine out of 10 online shoppers. Helping with pre-purchase questions, resolving technical concerns, and processing returns are all examples of excellent customer service.

Customers nowadays judge customer service not only on the tone of friendliness or attention but also on the speed with which issues are resolved. Even if the problem cannot be solved in one sitting, the promptness with which it is addressed gives a favorable impression.

Here are a few examples of how the WhatsApp API can help with customer service:

It interfaces with customer resource management solutions such as Zendesk to let the customer support employees answer inquiries from customers.

It improves response time with automated chatbot-led communication for regular queries such as refunds, phone number changes, and so on.

It facilitates the collecting of consumer feedback using chatbot-enabled surveys and provides self-service tools.

Upgrade Post-Purchase Customer Experience

Post-purchase contentment is the hallmark of client satisfaction for many eCommerce companies. More than 70% of buyers believe that many eCommerce companies do not provide appropriate post-purchase communication.

This is another area where the WhatsApp Business API comes in handy for eCommerce businesses. The WhatsApp API allows you to perform the following:

Order update notifications can be coordinated and regularised by effortlessly sending them to a customer’s chatbox.

When the parcel is out for delivery, you can provide live tracking and location sharing to the delivery agent.

Cross-selling can be enabled by sending product recommendations, catalogs, or loyalty discounts to high-spenders.

Acquire And Convert Customers

Did you aware that recruiting new clients costs at least twice as much as retaining existing ones? WhatsApp, on the other hand, offers a low-cost method of gaining and, more crucially, converting clients. The WhatsApp API assists eCommerce firms in the following ways:

You can use WhatsApp’s opt-in feature to establish a reliable communication channel with potential consumers.

You may send notifications, updates, newsletters, and promotional materials to 10,000 consumers for free to accelerate your conversion strategy.

You may incorporate the WhatsApp API into your website to allow clients to communicate with you directly.

Streamline Notifications And Alerts

The WhatsApp Business API turns client notifications and alerts from a time-consuming process into a simple customer engagement approach. This is because you can construct message templates for frequently asked questions concerning back-in-stock alerts and send them to different clients.

You can use WhatsApp automation to set up recurring notifications. Here are a few examples of WhatsApp-driven notifications and alerts:

Send cart alerts with cart URLs so that clients are redirected to your website or cart to complete their orders.

Streamline post-purchase alerts such as order status in transit, out-for-delivery messages, and return requests.

Send actionable notifications with clickable call-to-action buttons, such as limited-time discounts, trending search items, and so on.

Boost Marketing with Conversational commerce.

Conversational messaging is a new technique to communicate with customers proactively for marketing purposes. Connecting with youthful and conscious shoppers is a benefit of using WhatsApp as a preferred marketing medium. Brands can communicate with Gen Z and Millennials via a channel they support, such as WhatsApp, using responsive messaging.

Here are three ways you can leverage marketing with WhatsApp:

Engage clients with tailored content that targets them at various phases of the funnel, such as media-rich reminders at the top of the funnel and customized messaging in the middle.

Create traffic by building digital advertising with a CTA button that launches a WhatsApp conversation for marketers to connect with.

Increase brand loyalty by providing customers with content or resources such as free articles, video ads, educational content, and so on.

Create A Targeted Customer experience.

The greatest method to earn their trust is to create a customer experience that revolves around how you provide value to them. WhatsApp Business includes several aspects for a targeted client experience, in addition to dynamic chat sessions and noteworthy marketing initiatives.

To resonate with various funnel content, segment clients into age groups, geographies, and communication frequency.

With WhatsApp’s 60+ language repository, you can assist consumers in their local language.

Customise outreach activities by using predefined templates that reference the customer’s most recent conversation for cross-selling, follow-ups, and so on.

Sell On WhatsApp

WhatsApp Business allows you to turn the messaging app into a commercial platform. eCommerce retailers have already used the phrase WhatsApp Commerce due to its inherent ability to boost sales efforts. You don’t want clients to locate your marketplace; you want to bring it to them.

Along with free-flowing conversations and product recommendations, eCommerce shops can highlight their most popular SKUs. Here are a few examples of how the WhatsApp API drives sales:

You can display non-intrusive Shop Ads on consumers’ statuses that show glances at your products in 30 seconds.

You may offer potential customers your product catalogs, which boosts product visibility and simplifies the client purchasing path.

You may integrate a retail cart inside WhatsApp conversation so that customers can choose an item from your catalog and begin the checkout process using WhatsApp.

Boost Conversations with Automation

The WhatsApp Business Suite is built on automation. Customer engagement is already a difficult endeavor. This is why WhatsApp has developed automated features to keep customers’ attention. Here’s how to use WhatsApp automation to improve conversations:

WhatsApp has chatbots that can respond quickly to common and predictable customer care inquiries.

You may use WhatsApp’s prepared replies to functionality to build keyboard shortcuts to answer frequently asked questions during live conversation.

The WhatsApp API interacts smoothly with CRM applications, allowing human agents to take over conversations from chatbots at any time.

Engage With Global Customers

WhatsApp is the preferred communicator for 2 billion buyers of all ages, with over 75% of millennials and Gen Z users using the messaging program. WhatsApp has a monopoly on the market in numerous South Asian, Latin American, and African countries. This means that eCommerce enterprises operating in the United States and Europe now have a direct conduit to develop a brand presence with a varied consumer base.

Keep Customer Privacy Intact with Cookie-Free Data Sourcing.

One of the reasons why WhatsApp users trust the platform is because of its privacy safeguards, which are (relatively) better than those of other apps. Securing client privacy becomes easier when eCommerce companies can rely on WhatsApp’s end-to-end encryption.

Aside from that, WhatsApp is cookie-free, which means customers do not have to agree to any policies they do not agree with when communicating with businesses.

Although WhatsApp prohibits shops from obtaining data in methods that jeopardize user data security, it does not prohibit them from collecting data. WhatsApp assists merchants and marketers in gaining access to customer data in the following ways:

With opt-in forms, WhatsApp allows businesses to collect data directly from the concerned party, i.e., the client.

WhatsApp allows you to float consumer feedback forms and even record customer feedback with artificial intelligence that records customer experiences.

WhatsApp’s transparency and customer-centric rules rely on your customers’ confidence, with an opt-out option that provides data on areas that need to be improved.

Conclusion

By instituting privacy and quality standards, WhatsApp Corporate has expanded the scope of corporate messaging. Its API version enables merchants to scale their business processes such as customer care, marketing, and sales with confidence.

With the WhatsApp Business API, you can ensure client pleasure through rapid and asynchronous communications as well as prompt lead generation. It links merchants to a global audience and generates more leads. We hope this tutorial has helped you understand the multiple benefits of using WhatsApp’s API for eCommerce.

For More Info: https://www.karix.com/products/whatsapp-business-api/