Reasons Brands Should Use Text Message Marketing

Businesses of all sizes are realizing that SMS marketing may be effectively integrated into a bigger marketing strategy.

Businesses of all sizes are fast realizing that text message marketing can (and should) be integrated into their overall marketing plan. According to studies, 97% of Americans own a cell phone, with 85% owning a smartphone; most of those consumers prefer texting over chatting, making SMS (Short Message Service) a desired marketing tool.

You may readily obtain client phone numbers using a variety of approaches. SMS can be a terrific way to engage with customers and drive sales once you’ve curated your customer database and established a sensible marketing strategy.

What is text message marketing?

Text message marketing is a type of digital marketing that involves sending promotions, specials, coupons, confirmations, news, updates, and other pertinent company information to your clients’ mobile devices via SMS.

Various rules apply to SMS marketing, such as the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act), so you must be vigilant in developing a smart and legal SMS company marketing plan.

Why should businesses use text message marketing?

Text messaging has evolved into one of the most effective ways for businesses to communicate with their customers. If you’re on the fence about including SMS marketing in your digital marketing plan, here are ten reasons why you should.

Direct and immediate message delivery

SMS marketing is the most direct marketing channel accessible. SMS Comparison discovered that 98% of text messages are opened and read, with most of them being read within three minutes of delivery. Direct contact with customers can result in an immediate purchase. This open communication can also foster long-term partnerships between your brand and its customers.

Instant deliverability

Another advantage of SMS marketing is that even those without cell phones may send and receive text messages. As a result, SMS marketing is one of the most accessible and successful platforms for delivering promotional messages to consumers in real-time.

Furthermore, text messages are frequently delivered within seconds. Most cell carriers provide SMS in less than 10 seconds on average. Brands can rapidly convey time-sensitive messaging. While organizations struggle to boost email deliverability, SMS marketing is a sensible investment due to its high level of deliverability.

High open rate

A higher open rate improves the effectiveness of a marketing campaign. The average SMS open rate is 98%, which is more than five times that of the average email open rate (17%). Brands don’t have to worry about coming up with a catchy subject line to entice readers to open and read a text message. A smartphone user’s pocket buzz is all the motivation they need to open a text message.

High conversion rate

SMS conversion rates are high. More than any other marketing channel, mobile consumers respond to calls to action in text messages. SMS texts have a response rate of 45%, whilst emails have a response rate of only 8%. The simplicity of the marketing message is the reason SMS conversion rates are greater. Text messages are short, contain few links, and are not cluttered with photos. The call to action is direct and to the point.

Personalization and customization

Text texts are more intimate than other methods of communication. You can use informal, conversational language because your marketing messages will be transmitted directly to your consumers’ personal messaging inboxes. Instead of using standard marketing and sales jargon, treat this type of communication as if you were speaking with a friend. This enables you to develop a personal relationship with the customer. You can also add a personal touch by personalizing your messages.

Brand awareness

SMS marketing is excellent for raising brand recognition. Using SMS messaging to communicate with brands and mobile device users is an excellent approach to attracting and engaging customers throughout the purchasing process. Because users check their text messages numerous times per day, regular messages can help you stay on top of your mind.

Personal, consistent, and dependable communications can help create consumer trust and loyalty. Customers that are loyal and involved with your company are more likely to refer your product or service to a friend, so increasing brand recognition.

Quick feedback from customers

SMS can be used to launch surveys and polls and obtain results rapidly. Customer input is useful for helping businesses improve their products. It may also assist you in learning more about market trends and better understanding customer preferences.

Cost-effectiveness

SMS marketing is less expensive than other marketing methods. Text message marketing can provide a high return on investment due to its high open and response rates. As a result, it is a low-cost addition to your total marketing approach.

Easy implementation

Because this sort of marketing is permission-based, you already know that your clients have agreed to receive your messages. You can simply track, manage, and adjust the performance of an SMS campaign once it has been generated. Brands may use SMS marketing automation to build, schedule, and automate smart targeting campaigns.

No spam filters.

Marketers no longer must be concerned about their promotional text messages ending up in the spam bin. In the world of SMS, the filters that email marketers must contend with do not exist. Marketers don’t have to remind people to whitelist their short code if they are opt-in to receive SMS marketing communications.

Try text message marketing services with Karix Mobile.

Karix Mobile: This user-friendly system includes a variety of marketing tools to help you create a successful Text messaging campaign. It is also known for its excellent customer service.

For More Info: https://www.karix.com/products/sms-solutions/

If you’ve decided that text message marketing is right for you, reach out to [email protected]