Online Shopping in 2021: E-commerce Trends and Expectations

E-commerce has changed completely since the 90s when the first online transactions were done. From day to day more and more changes are made in this sphere. Due to the occupied world population, busy families and rising demands online commerce is getting more popular every day. Technology is the spearhead in this process. Artificial intelligence is going to affect e-commerce in the nearest future occupying the first line of demand solving situation. Every day new brands and new online shops and manufacturers appear in the red. The variety of the sources, on the one hand seems to be helpful, meanwhile, on the other hand it is getting embarrassing and overwhelming with the increase of new alternatives. In 2021 online shopping trends are going to increase and there are predictions that the expectations are so high that there is a serious danger for the existence of the business that has not created a virtual platform and has not entered into the online stage.

The future of E-commerce

Obviously, the advances in Artificial Intelligence will affect chatbots. Chatbots are applications that are applied in online marketing and will consolidate positions. Chatbots are programs that can read and answer questions and send messages in a second. This supposes that probably main changes will happen in customer services. If you want to sell your business or launch a new online commerce probably very soon you will be attended by artificial intelligence or AI mediated robots.

Mobile phones will be the center of technological growth. it is not extra to repeat that mobile phones are the main device through which online shopping is done. Search for information, buy and pay, with increasing security, from anywhere and at any time. With the additional advantage that you can improve the performance of your company from any technological device, even the most innovative. Managed WordPress hosting will make the sites closer to the customer. While on the other hand, you cannot forget that this strategy in digital marketing will allow you from now on to be in optimal conditions to connect people with products so that each one can make better purchasing decisions. To the point that in the end you can formalize purchases without leaving social channels, from the user profile. With a system that is more hyperactive than in the other formats in digital marketing.

Another solution will be augmented reality. It is the mixture of virtual elements and real life. Augmented reality will allow you from now on to virtually place your products in any space. It is also easier for a producer to put his real project into the virtual platform, gain customers, create online course and learning platforms.

The involvement of the green economy has also had an impact on the online business. Because in the business sector, the so-called green logistics will play a very important role from now on due to its special relevance in the creation of new digital business niches.

5 Tendences That Will Mark E-commerce

Visual commerce

Visual commerce is based on artificial intelligence that allows users to interact with products in a visual and immersive way. It widens the perspectives of both seller,. marketer, merchanter and the customer, buyer. This technology ranges from 360-degree videos to visual searches, augmented reality or virtual reality.

E-commerce by subscription

E-commerce by subscription is a system where organizations receive recurring, persisting and predictable revenue and where customers enjoy convenience, accomodation, cost savings and product customization. A subscription idea was born in the digital consumption of music or audiovisuals such as Spotify, Netflix or HBO that has reached popularity in other areas such as beauty with Guapabox and Birchbox, or in shopping clubs such as Privilege in Shopping. According to the consultancy Gartner, it is estimated that by 2023 75% of organizations that sell directly to consumers will offer subscription services, but only 20% will achieve increased customer retention.

Personalization

Options for customizing the online shopping process are numerous. From the set-up of the landing page, the search, the recommendation of products related to the client, the banners, the offers or the cross-selling, launching the product selling process and customer service will be personalized.According to Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and suggestions that are relevant to them. Personalization is capable of converting more purchases, as well as strengthening the commitment, loyalty and customer satisfaction with the organization.

Artificial intelligence in E-commerce

Arificial intelligence in e-commerce. Artificial intelligence applies advanced analysis, logic-based techniques and Machine Learning or machine learning that aim to automate decisions and simplify processes. Google has recently purchased a UK based AI startup for £400m, which hints a ton about the future of Artificial Intelligence. In e-commerce, the implementation of artificial intelligence makes it possible to detect fraud, personalize content, recommend products, categorize images, optimize prices based on demand or segment customers by categories.

Addicitonal income strategies in E-commerce

New techniques to obtain additional income will be screened. At the same time these techniques will improve the customer experience in e-commerce, go through advertising, which will become the main source of announcing about the news, affiliate marketing with managed WordPress hosting, internal cross-selling,loyalty or rewards programs implemented from third parties, which return a minimum 10% of the purchase made. The objective is to increase the income statement beyond sales, offering the customer added value. Sales will also be an alternative.

E-commerce is here to stay

Online shopping experience has been practiced for years, however, it has reached its pique in the 21st century. Online commerce has become an essential part of our daily routine and it is impossible to imagine our life without e-commerce. There are plenty of reasons why sales are rising. The growth and advance of mobile technology, availability of sources and more and more new facilities have surrounded e-commerce. In other words it is here to stay. In 2020, due to covid 19 situation in the world the online platform became one of the most exploited platforms. The e-commerce made the impossible possible, made the unavailable available. Bigger brands opened smaller ones and widened their area of production, online services became more personalized. Online platforms tend to occupy all the areas of our everyday life. It is constantly growing, leaving behind all other business options.