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Meta introduces a paid verification badge service

Meta's New Paid Verification Badge: Boost Your Online Reputation and Reach

By Haifa AaliyahPublished about a year ago 3 min read
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Photo by Alex Haney on Unsplash

Meta, previously known as Facebook, has launched a subscription-based verification badge service. CEO Mark Zuckerberg announced on his social media page. To obtain the blue badge, users are required to submit their government IDs to the platform. In exchange, they will be granted direct access to customer service and improved security against impersonation. The monthly subscription fee for web users is $11.99, while iOS users must pay $14.99.

The service will initially be piloted in Australia and New Zealand, with plans to roll out to other countries. The announcement has elicited mixed reactions from users. Some praised the move, saying the current verification badge system provided little protection against scammers and impersonators. Others welcomed the change, as it would allow them to access the badge, which was previously reserved for celebrities, public figures, institutions, and people with large social media followings.

However, some criticized the move, wondering why users needed to pay to access customer service. They argued that accessing efficient customer service should be a right for all users, free of charge. Concerns were also raised about Meta's motives for collecting users' legal identities. This move could raise privacy concerns, especially when platforms and devices collect user data for marketing purposes.

Meta has also faced criticism over its current customer service, with some questioning whether it will worsen for regular users now that there is a price tag on direct service access. The move has been described as a money grab, with some accusing the company of looking for an additional way to collect money from users, given its dwindling revenues in the last few quarters.

With the announcement of the Meta Verified badge, many questions whether free social media is a thing of the past. With Twitter and Meta platforms alone, users must pay at least $20 monthly to access premium services. The future remains uncertain whether regular platform users must pay to keep their profiles.

The idea of charging users for verification badges is not new. Twitter CEO Elon Musk made a similar announcement a few months ago, and Twitter now charges $8 per month for verification. Zuckerberg borrowed a page from Musk's book to generate much-needed revenue for the company and make its platforms more profitable.

Zuckerberg noted that the revenues collected from Meta Verified would help fund the expensive exercise. However, the company has received harsh criticism from shareholders due to its focus on the metaverse, which has resulted in a dip in Meta's share price and expenses from the recent massive layoff of 11,000 employees.

In conclusion, Meta's introduction of a subscription-based verification badge service has elicited mixed reactions. While some users welcome the move, others criticize it, arguing that customer service should be a right for all users. The move has raised privacy concerns; some have described it as a money grab. The future of social media remains uncertain as to whether regular users will be required to pay to keep their profiles.

That being said, introducing a subscription-based verification badge service could help the company generate some much-needed revenue.

Moreover, the move could also help improve the platform's security and curb impersonation, a major problem on social media platforms like Facebook.

By verifying users' legal identities, Meta could ensure that only genuine users are allowed on the platform. This could create a more trustworthy and secure environment for users to interact.

Additionally, by introducing a paid subscription for direct access to customer service, Meta could provide more personalized and efficient support to its users, which could help improve their overall experience on the platform.

However, the move has also received criticism from some users, who argue that access to customer service should be a basic right for all users and not only available to those willing to pay for it.

Furthermore, concerns have been raised regarding the privacy implications of collecting users' legal identities, with some users questioning whether Meta has other hidden agendas behind this move.

It is also unclear whether this move marks the end of the era of free social media, as users may now have to pay for additional services previously offered for free.

Overall, the move by Meta to introduce a subscription-based verification badge service has received mixed reactions from users, with some praising the move for its potential to improve security and others criticizing it for its potential to limit access to basic services.

As the platform continues to evolve and adapt to changing user needs, it will be interesting to see how users respond to these changes and whether they are willing to pay for additional services.

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Haifa Aaliyah

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