Marketing Your SAAS Business Through Social Media

Software as a Service SAAS, also known as SAAS, is growing in popularity and recognition among businesses across various industries due to its cloud-based features and its relatively low cost. Although SAAS is popular with users, developers of software and marketers have difficulty developing and selling SAAS programs. This happens for two reasons. One is that software developers need to develop unique and innovative ways to launch a feature that will give their products an edge over their competitors.

Additionally, they face another problem; the service they propose must be accessible and, in the ideal case, be priced lower than the market value. Another problem is that marketers often find themselves in the middle of a fight between advertising platforms and customers, making it hard for them to make money. But despite the huge difficulties when it comes to marketing SAAS companies' marketing via social media, it remains an extremely popular option. If you are looking to market your SAAS company on social media platforms, follow this guide to boost the sales and scale of your company.

This guide is divided into four sections: the beginning and after launch, expanding reach, and the final part.

Before the launch of your SAAS service

The period before the launch is vital as engineers and marketers have to meet and discuss their opinions. Marketers need to be familiar with the product as thoroughly as possible to create an efficient and discrete marketing strategy.

Define your audience

To get better results, speak with your competitors' customers and ask them about any issues they're experiencing using their SAAS software. After that, resolve the issues within your software.

In the past, before the launch of its revolutionary website, Netflix used Facebook and other platforms to assess the public's willingness to answer questions about their online streaming experience and also what they'd be willing to pay for a subscription that allowed them to access millions of films and TV shows across the globe.

Surveys allowed the survey to collect email addresses and the names of potential customers.

Over 75% of people were asked if they were When Netflix launched itself again in 2013, it gained over 30 million brand new customers over a year.

What are the most popular platforms for social networking?

The old saying says that you shouldn't put all your eggs in only one place. It doesn't refer to social media.

Advertising on social media isn't affordable. So, you'll need to find the social media platform best suited to promoting your SAAS company and promoting it effectively.

Netflix, for instance, utilized YouTube to promote information about its services since it is a site that lets users watch videos and has over 2 billion people on it.

This enabled them to show their Content in front of a worldwide audience and expand its impact.

Developing pre-launch interest

The best method to get people enthusiastic and interested in your product before launching it is to establish a social media presence. Work with social media influencers to get your name on popular sites like Quora or Reddit.

A successful social media campaign is when you provide minimal information and present it in the most imaginative ways. One way to accomplish this is to write shorter and redirect your post to your website.

Here are a few tips you must keep in mind when forming an interest before the launch:

• What issues can my SAAS product address?
• How beneficial will this solution be to you as a user?
• How can I be innovative in my approach to consumers?

Let's see what Funnel CRM is, an acclaimed CRM program for companies, sparking curiosity by introducing their abstract ideas about social media.

Check out how cleverly Funnel CRM has not just positioned its software as a modern world solution to an old issue but also created something innovative and appealing enough to catch your eye.

Make an online community centered on your product.

Create a community of faithful fans by making a Facebook page, group, or even an email list and then promote your products within the group.

Promote your product in your community, but don't offer the product for free. Within this group, you can provide non-financial and financial incentives such as discounts or lifetime access to the SAAS product at an extremely cheap cost, incentives for the first 50 registrations, etc.

Another method of gauging your followers is to keep specific documents and lists of possible leads and early registrations. It will help convert these into loyal fans.

It is important to remember that your initial sign-ups are your greatest assets, and they should be treated with respect.

Additionally, early sign-ups could be ideal for beta testing.

After the announcement of the SAAS software

After the product has been launched, the marketing strategies you employ will be altered and expand the size and impact of your product.

Create Content Now that your product is released. There are no secrets to be kept or hidden. However, the next step is to inform your customers about your product and its features. If people can see the benefits of switching to your product, they'll be more likely to do it!

While doing this, you must concentrate on the elements of your product that are listed below:

• Its features
• What does it do?
• What features (if any) do you have in your product?
• Why should consumers be able to make a leap of faith with your products?

At this stage, you must be active with social media posts and content promotion. The most important thing is to inform the customer about your product and provide details on its features.

It's more probable that the public will be able to comprehend it the more interested the audience will be.

We already know how much Ahrefs promotes and runs ads for its SEO SAAS product on social media.

Be it YouTube videos or blog posts, promotional messages promoted on Facebook and LinkedIn, or just random web pages that highlight their company's culture. They've always been able to do an impressive job of bringing people into their Content.

But let's take a look at their design as they've recently introduced a new feature to their software, the Ahrefs Webmaster tool.

In essence, it's a free tool that lets you analyze relevant data to evaluate the overall performance of your website. However, the most intriguing part is how they've promoted this feature across various social networks.

Ahrefs generated a buzz wherever they could with their announcement. We've seen it on some of the most well-known social platforms since the launch of their new feature:

• They made a full tutorial video, and they put it on YouTube, Facebook, and LinkedIn.
• The tool was promoted directly via LinkedIn, Facebook, and Instagram.

It is also how you should do it for your SAAS business but in the full-on invasive mode.

Test different forms of information.

With a growing number of people using different social media platforms, it's becoming more difficult to determine which one is best suitable for your business.

It is therefore recommended that you promote your products in all media. But, the most effective method of attracting your audience's attention is by varying your methods of advertising content.

It isn't necessary to adhere to one type of Content; instead, you should try as many different formats as possible.

Consider incorporating images like infographics, data graphs, infographics, and podcasts. You can also incorporate videos, audio clips, and other media to improve the impact of your material. This is crucial since people learn and absorb the Content in various ways.

So, to be sure your company has a broad reach, it is essential to experiment with different forms of information.

The following types of Content could assist:

• Writing posts (with and without pictures)
• Link to other Content
• Short/Long Videos
• In-depth Infographics

Collaboration With Social Media Influencers

The social media world, specifically Instagram, is brimming with influential people, but only a few are considered to be techno-influencers.

So, the most significant issue for you to face when you partner with social media influencers will be finding reliable and trustworthy influencers who are knowledgeable about the technology, its applications, and the products they sell and who will effectively help you promote the product.

But there are a few strategies and tips for locating and working with influencers on social media.

• Find relevant influencers in your field by using platforms like Google, Quora, and Trend Spotter and connecting with them.
• Find hashtags relevant to your SAAS product's purpose on social media platforms such as Instagram and Twitter. Check out the posts shown and look at their social media accounts to see if they are thought of as influencers.
• Take a look at the influencers who promote the rival's SAAS product. Even if you're not keen on joining forces together, you might have a large circle of influencers that you can contact.

Engage & Be Responsive Towards Your Followers

When you've created and built community groups for the SAAS product, gained an established customer base, and are constantly in touch with them. All the time.

You should not only respond to comments but also respond to emails and messages. However, you must be posting regularly and keep an active social media profile. An active social media presence will help you gauge your audience's response and allow them to contact you in case they have any problems.

Additionally, your followers and some sites on social media, like Facebook, will rate you on the speed of your response, and the shorter the response time, the better the score.

In his report, Jay Baer, the creator of Convince & Convert, an online company that specializes in marketing via digital channels, said that 42% of users anticipate a response within one hour. In comparison, 32% anticipate a response within 30 minutes.

Let's look at the case of Slidebean, a start-up presentation and pitch desk developing software.

Apart from creating high-quality and informative videos relevant to their field, they also do something remarkable for a YouTube channel with more than 174K subscribers. They respond to every comment on their videos.

And not only that, occasionally, they will respond in particular to the post, making it more valuable to the person commenting.