Important Metrics to Measure on Your WordPress Site

It's crucial for WordPress site owners to track various metrics in order to check the performance of your website to discover where it might be improved. By measuring key metrics, you can better understand your users, what they're looking for on your site, and where they're coming from. This piece of article will discuss the significance of measuring metrics on your WordPress site and a few of the most crucial KPIs to monitor.

Users:

One of the most important metrics to track on your WordPress site is the number of users. Using this measure, you can determine how many people are visiting your site and whether or not that number is increasing or decreasing over time. This parameter can be monitored in Google Analytics by going to the "Audience" section and then selecting "Overview."

Top Referrals:

Another important metric to track is your top referrals. This metric will show which websites send the most traffic to your WordPress site. This parameter can be monitored in Google Analytics by going to the "Acquisition" section and then selecting "All Traffic."

Sessions:

A session is defined as a single visit to your WordPress site. This metric will give you an idea of how often people visit your site and how long they stay on each page. This parameter can be monitored in Google Analytics by going to the "Audience" section and then selecting "Overview."

Pages Per Session:

This metric will show how many pages people view during each session on your WordPress site. This metric is important because it can show how engaged users are with your site's content. This parameter can be monitored in Google Analytics by going to the "Audience" section and then selecting "Overview."

Bounce Rate:

The bounce rate is the percentage of people who leave your WordPress site after only viewing one page. This metric is important because it can give you an idea of how engaging your site's content is. This parameter can be monitored in Google Analytics by going to the "Audience" section and then selecting "Overview."

Source/Medium:

This metric will show you how people are finding your WordPress site. The source is the place they found your site (e.g. Google, social media, etc.) and the medium is how they found your site (e.g. organic search, paid search, etc.). This parameter can be monitored in Google Analytics by going to the "Acquisition" section and then selecting "All Traffic."

Form Conversions:

This metric will show you how many people are filling out forms on your WordPress site. This metric is important because it can give you an idea of how effectively your forms convert users into leads or customers. This parameter can be monitored in Google Analytics by going to the "Conversions" section and then selecting "Goals."

Site Speed:

This metric will show you how fast your WordPress site loads. This metric is important because it can affect your site's search engine ranking and user experience. This parameter can be monitored in Google Analytics by going to the "Behavior" section and selecting "Site Speed."

Exit Pages:

This metric will show you which pages people are exiting your WordPress site on. This metric is important because it can give you an idea of which pages need improvement. This parameter can be monitored in Google Analytics by going to the "Behavior" section and then selecting "Exit Pages."

Devices:

This metric will show you which devices people use to visit your WordPress site. This metric is important because it can give you an idea of how your site looks on various platforms and how consumers engage with your website. Google Analytics allows you to monitor this metric by by going to the "Audience" section and then selecting "Devices."

Popular Posts and Pages:

This metric will show which posts pages are the most popular on your WordPress site. This metric is important because it can give you an idea of what content is resonating with your audience and what content needs to be improved. This parameter can be monitored in Google Analytics by going to the "Behavior" section and then selecting "Site Content."

Conclusion:

Measuring metrics is essential for understanding how your WordPress site is performing. You can make data-driven decisions that will improve your site's design, user experience, and conversion rate by tracking the right metrics.