How Small Startups Can Use Social Media

For living a life of financial independence nowadays, many ambitious people are more inclined towards a startup than working for someone else. For any startup that started with a small budget, marketing is a huge challenge. Thankfully, due to technology, all small startups can use social media as a way to promote their services or products to the people. Social media can be used for the active engagement of the audience. The costs for social media marketing are really low and the reach can be huge. You can take some time to learn social media marketing and enjoy traffic at no cost at all. However, there are some techniques that you need to learn to manage social media properly. It is also necessary to, at first, target only one social media platform instead of focusing on many in the initial stage to get maximum user attention and focus your marketing strategy in only one social media.

Facebook

Facebook is one of the world's most widely used social media. There are many countries and areas in the world where there is no proper road for transportation but have Facebook. Facebook is a very popular social media that can be used for marketing. Now there is a term called F-commerce, which means Facebook commerce. This only focuses on Facebook to promote content and products to consumers. Many small businesses don't have a website and they promote and manage their business online through Facebook. Facebook has a feature called Page, and you can open a Page for free on Facebook to promote your business. It gives you the option to promote and market your product here. After reaching 25 followers on your Page, you can claim your unique URL, which is very essential to maintain a unique identity for your business. There are two types of traffic on Facebook. One of them is paid and the other is organic. Organic traffic is what you should aim for. For a small business, paid traffic can be expensive. Facebook paid promotion is expensive for a business; and if you don't have the required skills, you need to hire a manager for Facebook. Usually, they charge a hefty fee for managing Facebook. If you can learn how to manage your social media and know how to work in the ad manager platform on Facebook, you can try paid promotions. It costs a bit, but with the right kind of promotion, you can get a proper return on investment.

Many small companies are now on Facebook looking to market their product. Whether it be fast food, auto, or health and fitness, there will for sure be a market on Facebook for your company. You can view Spicefit on Facebook, which is a small health/fitness business. You can see how they properly use Facebook to market their products. Many people forget the power of Facebook, and how Facebook can reach out to a large number of people. For that reason, Facebook is a friend for businesses.

LinkedIn

Another social media that is popular for professionalism is LinkedIn. LinkedIn has branded itself as a professional social media for connecting job seekers and job givers. It has been connecting employees to employers. You can also open a business account on LinkedIn to promote your business and make regular posts to give user details regarding your business, product, or service. LinkedIn being a business social media, there are more people that are your potential customers. LinkedIn can be a very effective marketing platform for your product if you follow proper techniques.

Instagram

Another social media to promote your business is Instagram. You can use Instagram to promote your business as you can do on Facebook. You can use hashtags to make your post more relevant and target a specific audience. There is also an option of paid traffic in Instagram that can be advantageous if you know how to use it properly. Instagram has millions of users and more are joining regularly. You can open an Instagram business account to promote your business.

If you are thinking about doing a startup, you can look into proper ways to market your product in social media. For a small startup, social media marketing can prove to be very useful.