Haldiram’s forays into nutritional products through distribution tie-up
Haldiram’s, popular for selling namkeens and other savory and sweet snacks, aims to capitalise on heightened consumer interest in health and nutrition foods that peaked as the pandemic hit the country last year
Haldiram’s, popular for selling namkeens and other savory and sweet snacks, is capitalising on heightened consumer interest in health and nutrition foods that peaked as the pandemic hit the country last year.
“Haldiram’s wants to be a part of an increasing trend being seen across urban India with regards to better eating habits, reflecting a marked shift towards the consumption of healthier food and beverages. The trend reflects a growing commitment to health and nutrition by the younger generation," the company said in a press release.
Globally too, health foods are becoming more popular with consumers.
“The global work-from-home phenomenon due to the pandemic has further increased the demand for such products. We are witnessing similar trends in India and see this as an important market that would be, we believe, very receptive to our range of products," said Mark Bunn, managing director, Futurelife.
Haldiram Prabhuji, a faction of the Haldiram group which caters to eastern India, has acquired two brands from Everstone Capital backed Pan India Food Solutions Pvt. Ltd.
VCCircle was the first to report the development in April this year that Haldiram was in talks with Pan India Food Solutions, which operates under the brand Blue Foods, to acquire its franchisee businesses of several brands.
Haldiram is said to have taken over beverage chain The Coffee Bean & Tea Leaf and ice cream parlour Gelato Italiano.
Haldiram Prabhuji’s finance head Anand Bardia had earlier confirmed the talks revolving around the deal.
On paper, Haldiram has acquired all the associated brands under the Pan India Food Solutions umbrella such as Spaghetti Kitchen, Spoon, Food Talk, and Noodle Bar. However, The Coffee Bean and Gelato Italiano are said to be only operational and minting money for the entity.
Everstone had sold another brand, Bombay Blue, to Yellow Tie Hospitality Management earlier this year.
Overall, the snacks maker has acquired 90 stores of The Coffee Bean & Tea Leaf and Gelato Italiano across west, south and north India.
Haldiram Prabhuji owns 13 restaurants in eastern India. While the firm has previously acquired land parcels, this is the first time it has acquired a food business with a view to expanding its product portfolio. With this deal, it will enter the premium retail business.
Haldiram Prabhuji feels that coffee and ice-cream are growing categories in India and the acquisition will help it enter new product categories and get new customers. In addition, it will also give Haldiram Prabhuji a pan-India presence.
Haldiram’s bets, peers
Besides Prabhuji, another Haldiram faction has struck several inorganic bets in the past to enter new verticals or markets.
Haldiram India, which specialises in ethnic sweets and snacks, recently bought Lamba Food Products, which markets its products under the brand ‘Babaji’. This was its third known acquisition till date. Last October, it had acquired Delhi-based Dreamcann Foods Pvt. Ltd, which markets its products under the brand Whole Foods. In 2016, it purchased Indore-based Aakash Namkeen to mark its first inorganic growth play.
Other snacks companies have also made acquisitions, listed on the stock market or raised fresh funding over the past few years.
Prataap Snacks Ltd, which makes Yellow Diamond chips, said in August 2018 that it would acquire a majority stake in Gujarat-based snacks maker Avadh Snacks Pvt Ltd.
Sequoia Capital-backed Prataap Snacks had made its debut on the stock markets in October 2017.Lo! Foods, which offers low-carb food products for Indian consumers, said it has raised Rs 3.5 crore ($500,000) from a clutch of angel investors.
The investors in this round include Rashmi Daga (founder, FreshMenu), Raveen Sastry (co-founder, Myntra) and Mitesh Shah (finance chief, BookMyShow), Lo! Foods said in the statement.
The Bengaluru-based startup, owned by Bajo Foods Pvt. Ltd, aims to reduce with its food products the incidence of diabetes and cardiac diseases in India.
About the Creator
The Last Countdown
Diane sat in her vehicle, the downpour pattering on the windshield like a fretful metronome. The ticking of the dashboard clock synchronized with her pulse, each passing second a horrible update that she was using up all available time. White noise filled the vehicle, including the engine's constant hum, the distant drone of traffic, and the gentle hiss of rain hitting the windows. But Diane was concentrating on the courthouse across the street, and as she gripped the wheel, her knuckles turned white. She had not seen her son Ben in two years. He'd been just 18 when a terrible choice with some unacceptable group landed him in prison, and presently he was at long last being delivered. During the trial, Diane had been present and had to put up with lawyers who had told her that he would "bounce back." However, the truth was more extreme. She was aware that his time in prison had taken its toll and that he had lost some of his spirit with each passing day. Presently, with just 53 seconds to go, Diane's heart hustled quicker. She looked at the town hall, attempting to look through the downpour streaked windshield, her breath hazing up the glass. Numerous stories of hopelessness and despair had been told in the old building, and the clock tower there seemed to make fun of her anxiety. In an effort to get a clear view of the steps from which Ben would soon emerge, she wiped away the fog. Her surroundings continued to move at an indifferent pace. She heard a canine yapping somewhere out there, saw walkers clustering under umbrellas, and vehicles passing by without a subsequent look. However, for Diane, the universe had condensed to a single time and place. Everything was contingent on what would transpire in the following few seconds. Her throat tightened when the doors to the courthouse opened. The downpour and her own tears blurred the figures as they began to emerge. She immediately cleaned her eyes, looking for the recognizable step and hair wave that had a place with her child. Milliseconds felt like hours, and it seemed like time was expanding and contracting simultaneously. She paused her breathing, filtering each face for a brief look at Ben's elements, trusting that jail hadn't transformed him to an extreme. Then, he was right there. Unsure of his surroundings, a young man cautiously stepped outside while glancing around in the rain. The beat of Diane's heart stopped. He had a sharper edge to him than she remembered, and he was thinner than she remembered. However, it was her Ben—him. She pushed open the vehicle entryway, not thinking often about the ticking clock or the motor actually running. She barely noticed that the rain had soaked her hair and clothes. "Ben!" she called out, her voice breaking with urgency. Her words made it to him, but the wind swept them away. Their gazes met as his head jerked upward. Time stood still as he was recognized and trusted in his gaze. Maybe the whole world had contracted to the space between them, as though all the other things failed to issue. Ben moved cautiously forward, followed by another. Each step was loaded up with vulnerability, like he was trying the ground underneath him. As she watched him approach, Diane felt her heart pound. "Mom?" he said, his voice speculative and loaded up with doubt. She didn't pause. She surged toward him, her arms outstretched, prepared to close the hole between them. At the point when they at last impacted, maybe the most recent two years dissolved away. Diane clutched her child as though she could never give up, the tears and downpour blending on her cheeks. She reenacted each and every time they had been apart, including every moment of worry and fear, every night without sleep, and every prayer for his safety. Time restarted in that embrace, but now each tick of the clock was a new moment. The aloof world went on around them, however it at this point not made a difference. Despite everything, Diane and Ben had reunited, and their bond was stronger than ever. The downpour washed away the long stretches of torment and uncertainty, leaving them with a new beginning. The last commencement had finished, and their fresh start had quite recently started.
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