Google and Facebook Ad Creative: How to Convert More Customers

Intro

Google AdWords and Facebook Ads are two of the most effective ways to make money from your business, but creating effective ads can be confusing at first, and if your ads aren’t compelling enough to capture their attention, you’ll end up wasting your money and getting nowhere. Luckily, there are some best practices that you can follow to create compelling ads that will convert more customers and earn you money!

Know Your Goal

What is the purpose of your ad? What do you want your customer to do when they see it? These are the questions that you should keep in mind while creating ads.

Most companies place multiple ads on a single campaign, because they each accomplish a different goal. For example, one ad might simply drive brand awareness, while another can encourage potential customers to visit your website or call your business. Knowing what you’re hoping for in an ad will also help when you’re deciding where it should be placed. Social media platforms like Google+ or Twitter tend to emphasize interaction with your customers rather than driving traffic to your site or sales directly, so avoid those if you have more direct goals in mind.

The Different Types of Ad Creatives

There are many different types of ad creatives that can be used for Google or Facebook ads. They all have their own benefits, but it's important that you know which one is best for your business in order to create compelling Google or Facebook ads.

- Textual Ad Creatives (four sentences)

- Promotional Ad Creatives (four sentences)

- Video Ad Creatives (eight sentences)

- Powerpoint Ad Creatives (seven sentences)

- Infographic Ad Creatives (six sentences)

- Coupon Code Ad Creatives (six sentences)

Creating Compelling Ad Copy

Your creative, or the text accompanying your image, will hook a potential customer into clicking on the ad. It should be concise, have a specific call-to-action and make an offer that's too good to pass up. When you are making your ad, it's important to keep in mind where people are in the decision-making process. For example, if you're running a promotion for people who have never shopped with you before then your call-to-action should ask them to take advantage of this opportunity. If someone has already been shopping with you for some time then your ad might try and get them back in the store by reminding them about how much they love shopping there.

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Designing Ad Creatives that Stand Out

What are your goals? A conversion-focused marketing strategy is the best way to create compelling, on-point ads. To start, you should know what you want your ads to do, which could be anything from boosting brand awareness or attracting new leads. Once you’ve established what your goals are, it’s time to design the ad creatives that will help you reach them. Try these steps for a more effective ad campaign. First, choose the type of creative format (text, image with text overlay, video) that best aligns with your goal. Next comes content creation and copywriting – this is where the most success lies in advertising. Remember to keep your messages simple and direct – how would you like people to feel after reading your ad? Also, make sure each message focuses on one thing so people can quickly read through and understand what you have to offer without feeling overwhelmed. Finally, test different types of images and see which one works better for reaching your goal!

Testing Ad Creatives

Before you can start testing your ads, you'll need to create a few different creatives. Each creative should have a different offer, headline, and body copy with the same call-to-action (CTA). The important thing is that all of the creatives should be compelling in their own way so people will click on them. Once you have your creatives ready to go, it's time to start testing! You'll want to keep track of how many clicks each ad gets and what the conversion rate is after someone clicks through. It might take a while before you find an ad that converts well enough to outshine other versions, but this method will help get you there faster than just guessing which one works best.

AI tool to generate compelling ad creative in minutes

To create compelling Google and Facebook ad creatives, you can use AI tools like AdCreative AI. It is the best tool to create ad creatives in literal minutes. All you need to do is create a brand with logo, colors, and brand description. Next, create your project depending on a platform like Facebook, Google, or other social media and add a project description and then select your target audience. Then add your call-to-action and background and, that’s it. Your ad creatives will be generated for you, ready to use. You can also track the performance of the ads through this tool which will help you to create better apps in the future.

If you sign up now, then you can get a free $500 google ads credit and 7 day free trial.