Etha: Tidal Wave of Technological and Political Revolution

Circumstances all over the globe have changed at an alarming rate over the course of the past two years. Even in the age of technology and knowledge, facts hold little influence and truth is virtually and physically unreachable. Current events and their representation in the media have reached a point of absurdity where those individuals brave enough to enquire about them are compelled to question whether a horrible comedy is being played. Expecting integrity and a sense of leadership from those in charge of the country seems almost futile when we live in perpetual fear that their next tweet might set off a nuclear war.

Deep from this realm of misinformation, gossip, momentary trends (and whatever relatives on WhatsApp are sharing) comes the urgent need for factual information, which can be relied upon to form logical conclusions about current events and crises. Politics no longer remains a subject that can be disregarded with a centralist viewpoint. Increasing polarity between the left and right have created an atmosphere of perpetual unrest, which in turn is greatly aggravated by the media.

The solution to this turmoil can be a simple one. A media platform that allows users to navigate the world of politics and governance with hard facts rather than the urge to pull out one’s hair or someone else’s for that matter, all the while, enabling people to educate themselves about upcoming policies, elections, and global occurrences.

To quench the thirst for factual information, we present to you, Etha — the world’s first non-partisan polling tool for politics. Etha focuses on stabilizing and depolarizing mass media with a fresher notion, where the audience can vote thumbs up or down on any piece of news published on the forum. Etha aspires to be at the forefront of the news revolution by making it a ‘one of a kind’ media outlet.

Media censorship has become a phenomenon that foreshadows most information channels and coats audience beliefs with a dominating political perspective. To counteract that, Etha will provide a plethora of interactive news access to its audience without any added ‘spin’ to narratives and get as close to the truth as possible through AI verification analytics and crowdsourced stories. Moreover, Etha makes politics more participatory by gamifying user experience, and avoids misinformation about politics with access to aggregated online information through various sources from the web, media, and news.

Fragmentation, censorship, clickbait, and generic filler content murk the political news landscape and prevent the public from reaching well-informed conclusions about policies which directly impact their lives. Statements are corrupted beyond recognition through constant reproduction before they ever reach the people. By essentially removing the barriers of information flow between the state and public, Etha aims to open up the discourse and make room for accountability and debate through the means of crowdsourcing and dissecting political problems by issue with a real-time relay of public opinion.

The goal behind Etha is to restore a shared reality by promoting active public participation and re-establishing the true meaning of democracy through the decentralization of power, which in today’s day is simply the right information. Rather than counting views and reaching a daily quota of articles published, Etha distances its identity from the digital mountain of content churned everyday merely for the sake of it and aims at restoring the power of information back to its rightful owners — the people.

Stay up to date on the latest Etha updates and download the app on Apple or Android devices to experience the beginning of the future.

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