Creative Ways to Design Real Estate Sale Signs
Best Real Estate Signs & Directional Signs
Considering the forever high traffic of buyers and sellers, real estate businesses are always in dire of impactful signage. There is a wide range of digital marketing tools that are out there to create real estate signage that can speak volumes about the property and its USPs, promote your own brand, and help reach out to a larger audience, but doing everything on your own seems like a Herculean task.
The assistance of a professional designing company can come in handy to approach buyers on online as well as offline platforms. Hence, investing in custom real estate signs that are attractive and unique to make your brand stand out amid other market players. But before you sit with your signage service provider to create the most appropriate designs and strategy, here are some expert tips to refer to for maximum market penetration:
Don’t Use Sign Riders without Consideration
Many real estate agents put on small signage boards above or below (or both spots) the main signage frame to display some valuable agency information or the upgraded property status (or both). Although many people would argue that these sign riders are an important part of real estate signage, it is almost impossible for passers-by to read that information because of its small font.
Therefore, you must consider a few parameters (like the distance of signage from main road, the position of signage, and the amount of expected footfall) before deciding whether you need sign riders or not. Some experts suggest that the best way to go forward is to get a few signs (like Open Properties, Under Contract Homes, Rentals and Sold Homes) designed in big, bold letters to create the desired effect, and draw interested buyers in. You can use these real estate signs interchangeably, as and when required.
Prefer a Touch of Simplicity and Technology
Keeping your message brief and simple is an important rule of thumb when we talk about real estate signage. Considering that our biggest motivation to come up with the signage message is to urge potential customers to take action, it will be better to have it written in a clearer and more precise manner. But simple doesn’t necessarily have to be boring or plain; you can make it seem innovative and fresh. For instance, you can add features specific to the type of customers you are aiming at, but in simple words of course.
Integrating technology in the otherwise conventional real estate signs could be an important measure to set you apart from your competitors. One of the most popular ways to do so is printing a QR code on the signboard that could take people to your official website when scanned. This will help you save more space by eliminating your company information, and make your main message look bolder.
Get an Impressive Logo
The whole point of planting real estate signs is to garner the attention of onlookers, and considering the small attention time that we can attract from them, we have to make sure that our sign frame is appealing enough. Just like other branding materials, it must be able to create a stir in the hearts of your desired audience, so that their chances of walking in, inquiring and making the purchase could be multiplied.
If you go by the word of industry experts, getting a memorable logo designed is the first step towards making people aware of your brand and services. Almost all reputed brands are instantly recognized by their logo, and it is probably the very first thing that an onlooker notices in a signage. While sharing your logo requirement with your designing company, ensure that you ask them to make it minimalistic, attractive and easily noticeable.
Summary
Whether you specialize in selling commercial or residential properties, real estate signage is one of the most important business promotion tools. It helps promote your organization (just like a professionally designed business card), and generate more business by displaying information about the concerned property and your sales messages loud and clear. Adding right type of signage to your marketing strategy can helps you connect with people with property investment on their mind. So, if you are a real estate agent looking for customized signage to deliver your message, contact a professional service provider like Fivestar today.
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