Can an App Provide Integrated Experience of Taxi Services and Car Rentals?

Only online presence doesn’t work more, as the competition in the digital world has been increasing day to day. To be highlighted among competitors your taxi service must have some advanced add-ons.

Such add-ons can be anything like offers and coupons, cash-back campaigns, unique customer service, unique cabs, and others.

Providing all-in-one transportation-hailing services under one application is also a competitive advantage as only a few competitors provide such services.

Developing a mobile app from scratch with a top taxi app development company can help you in this case. Let’s check how.

Mass Marketing Strategy: Does it Work in the Taxi Service Industry?

Mass marketing is also a successful marketing strategy like a niche marketing strategy. As taxi service is also one of the widely demanded services you can follow the mass marketing strategy for it.

But to market a taxi service to a wider audience, you need to provide more kinds of services. For example, some people are looking for a private cab, some are bike taxis or electric bikes, and a few people are looking for business-class cabs.

So, to market your taxi to all these types of people you need to include all kinds of taxi services under your brand; and enable your customers to book your cab and taxis through a single application.

Simply, with your taxi booking application any kind of customer who looks for an e-bike on a rental basis, bike taxi, water taxi, air taxi, urban mobility, private cab, shared rides, business class cab, limo service, airport taxi, specialized taxi, and others are able to book their rides.

By doing this, you can follow the mass marketing strategy for your taxi service. All kinds of commuters like explorers, business people, last-minute runners, families on vacation, tourists, and any other people can find your taxi app helpful. But is it possible? Let’s check.

How to Provide Integrated Experience of Taxi Services and Car Rentals?

Providing an integrated experience of taxi services and car rentals can be achieved through several approaches. Here are some suggestions:

Offer a unified app/platform: Create a single app or platform that allows customers to seamlessly book both taxi services and car rentals. This can eliminate the need for customers to switch between multiple apps or websites.

Integrate pricing: Integrate the pricing of both services, so customers can see the total cost of their trip including both the taxi service and car rental.

Provide a range of vehicle options: Offer customers a range of vehicle options, including taxis and rental cars, to cater to their varying needs.

Simplify the booking process: Make the booking process as simple as possible. Allow customers to book a taxi and rental car in one transaction and provide clear instructions for pickup and drop-off.

Share customer data between services: Ensure that both services share customer data, such as booking history and preferences, to provide a more personalized experience for customers.

Provide customer support: Offer dedicated customer support for both taxi services and car rentals. This can include a dedicated phone line, email address, or chat support.

By implementing these strategies, you can provide customers with a seamless, integrated experience that combines the convenience of taxi services with the flexibility of car rentals.

How to Provide Integrated Experience of Taxi Services and Car Rentals?

The action plan of providing an all-in-one transportation solution consists of the following

1. Categorize Potential Passengers,
2. Establishing Business Model
3. Creating Infrastructure, and
4. Execution.

Let’s check them one by one.

Categorize Potential Passengers

You have to categorize your end customers based on various parameters like riders who prefer cost-effective rides, business people who seek luxury cab service, etc.

By doing this, you can get an idea of your business scope and find out the major categories of your potential customers. Taking online and offline surveys can be helpful to get more relevant data.

Read more: https://www.uplogictech.com/blog/can-an-app-provide-integrated-experience-of-taxi-services-and-car-rentals/