Biba: Celebrating Traditional Indian Wear with Affordable Fashion

Biba is one of the most well-known fashion brands in India. The brand was established in 1988 by Meena Bindra with the vision of creating a fashionable and affordable line of clothing for women. Biba offers a wide range of ethnic wear, including salwar kameez, sarees, kurtas, and lehengas. In this article, we will provide a comprehensive review of Biba, covering its history, collection, pricing, and customer support.

History

Biba was established in 1988 by Meena Bindra, a housewife from Delhi, India. Meena Bindra started the brand with the vision of creating a fashionable and affordable line of clothing for women. She started by designing clothes for her friends and family, and soon her designs became popular in the local community.

In 2004, Biba was acquired by the Future Group, one of the largest retail chains in India. Since then, the brand has expanded rapidly and has become one of the most well-known fashion brands in India.

Collection

Biba offers a wide range of ethnic wear, including salwar kameez, sarees, kurtas, and lehengas. The brand's collection is known for its vibrant colors, intricate embroidery, and traditional prints. Biba's collection is designed to cater to women of all ages and sizes, from teenagers to middle-aged women.

Salwar Kameez: Biba's salwar kameez collection includes a range of styles, including straight, A-line, and flared. The salwar kameez is available in a wide range of fabrics, including cotton, silk, and chiffon. The collection is known for its vibrant colors and traditional prints.

Sarees: Biba's saree collection is known for its intricate embroidery and traditional prints. The collection includes a range of styles, including silk sarees, cotton sarees, and georgette sarees. The sarees are available in a wide range of colors and designs.

Kurtas: Biba's kurta collection includes a range of styles, including straight, A-line, and flared. The kurtas are available in a wide range of fabrics, including cotton, silk, and chiffon. The collection is known for its vibrant colors and traditional prints.

Lehengas: Biba's lehenga collection is known for its intricate embroidery and traditional prints. The collection includes a range of styles, including bridal lehengas, party wear lehengas, and casual lehengas. The lehengas are available in a wide range of colors and designs.

Pricing

Biba's pricing is competitive compared to other fashion brands in India. The brand offers a wide range of products at affordable prices, making it accessible to women of all income levels. The pricing of Biba's collection varies depending on the type of product and the fabric used.

Salwar Kameez: Biba's salwar kameez collection starts at Rs. 1,200 and goes up to Rs. 8,000.

Sarees: Biba's saree collection starts at Rs. 2,500 and goes up to Rs. 25,000.

Kurtas: Biba's kurta collection starts at Rs. 1,000 and goes up to Rs. 12,000.

Lehengas: Biba's lehenga collection starts at Rs. 10,000 and goes up to Rs. 50,000.

Customer Support

Biba offers excellent customer support to its customers. The brand's customer support team is available to assist customers with any queries or concerns they may have. Customers can reach out to Biba's customer support team through email, phone, or live chat.

Biba also offers a 15-day return policy on all its products. If a customer is not satisfied with their purchase, they can return the product within 15 days for a refund or exchange. Biba's return policy is hassle-free, and the brand ensures that the refund process is completed within 7-10 business days.

In addition to its customer support, Biba also offers a loyalty program for its customers. The Biba Club loyalty program rewards customers with points for every purchase they make on the brand's website or in-store. Customers can then redeem their points for discounts on future purchases.

Biba also has a presence on social media, including Facebook, Instagram, and Twitter. The brand regularly updates its social media pages with new collections, promotions, and events. Customers can follow Biba on social media to stay up-to-date with the latest fashion trends and offers.

Conclusion

Overall, Biba is a well-established fashion brand in India that offers a wide range of ethnic wear at affordable prices. The brand's collection is known for its vibrant colors, intricate embroidery, and traditional prints. Biba's customer support is excellent, and the brand offers a hassle-free return policy and a loyalty program for its customers. With its focus on fashion and affordability, Biba has become a popular choice for women of all ages and income levels in India.

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