8 YouTube Marketing Trends You Need to Know in 2023

With over 2 billion monthly active users, YouTube is the second most popular website worldwide after Google. According to statistics, 75% of Americans age 15 and up use this popular platform as it is undoubtedly the ultimate destination for video sharing. As a result, it is an important part of the social media marketing strategy of almost every brand. Marketers focus on making the most out of this platform by creating video content to promote their businesses. However, separating yourself from the crowd is crucial in this cutthroat competitive business landscape. So, below we have compiled a list of the top YouTube marketing trends that you should know in 2023 to achieve your business goals –

Search-Optimized Videos

It is high time that marketers should understand the importance of video SEO. Well, search engine optimization is important for YouTube videos, just like the website or blog posts. It helps make videos indexed and appear in the search engine results for relevant keyword queries. Some pro tips – keep the thumbnail image and video title captivating and conduct proper keyword research.

YouTube Live

Live streaming gained immense popularity in 2020 when people were locked inside their houses because of the lockdown. After that, almost every social media platform came up with the Live feature, and the craze for Live is here to stay. On YouTube, there are thousands of live streams broadcasting on various themes, including the most popular category, which is gaming.

Short-Form Videos

Short-form videos have taken the social media world by storm. Thanks to the TikTok! Now, every social media user is addicted to viewing short videos, and marketers must take its advantage. YouTube also introduced short videos in the US in March 2021, and now YouTube shorts have become a popular trend. Creators can post the shorts in a separate shorts tab and get millions of views.

Animated Informative Videos

Animated videos are interesting, and they easily captivate the attention of the viewer. Also, it is easy to use this form of video to showcase the personality of a brand. So, marketers should make well-optimized animated informative or explainer videos. It is advised to make these videos according to smaller displays as more people view them on their mobile devices.

YouTube Ads

The marketing space has seen a dramatic change in the last few years. Many businesses are pulling away from TV ads and investing in social media, specifically YouTube. It is because YouTube ads reach a large audience and they are less expensive. Although it is not wise to move away from the traditional form of advertising but placing targeted ads on YouTube is a crucial part of successful social media marketing strategies for businesses.

360-Degree Videos

It is one of the most popular YouTube video trends for 2023. In 360-degree videos, the audience uses a VR headset or drags the screen to see the landscape. It seems as if they are taking a full round with the help of 360-degree videos. It provides an immersive view and an amazing experience. However, all video editing software does not support 360-degree editing.

Creator-Led Content

People may not connect with brand-created content, but they instantly connect with creator-led content. It is because creators humanize the brand. It is one of the top reasons for the popularity of influencer marketing. You’ll be surprised to know that 87% of viewers agree that YouTube creators give recommendations they can trust. Creators have an audience that trusts them, so brands should focus more on creator-led content.

Brand Storytelling

Storytelling is another effective way to connect with the target audience, boost engagement, and build a long-term relationship. People love hearing stories, and brands can take their benefit. You can share the success or failure story of your brand and share values and experiences on YouTube videos, and it will contribute to your authenticity.

Wrapping Up

Social media trends keep changing at a rapid rate, and YouTube is no exception. Every marketer should stay updated to use this platform wisely and prepare effective strategies. We hope this post helps you learn the trends that are ruling video marketing. So, ensure that you align your strategy with these trends. Moreover, you can connect with Social Sensei for professional guidance with the best social media strategy. It is a top-rated firm offering full-service social media management, Instagram influencer marketing, loop giveaways, and direct message campaigns to help clients stay ahead of the curve. Visit the website to learn more.