5 Signs Your Website Is Due For A Redesign

As no website is perfect, there is a never-ending need of redesigning your website. When you make small or major changes in your website design, it sometimes leads to massive benefits for your company. Though redesigning your website is not as easy as it seems.

A website redesign does not always mean modifying the entire website, but also minor changes that can add to a better user experience. Moreover, the best part is the feeling of having a brand-new presence online at the end of the redesigning process. In this blog, you will get information on major reasons to know “when” and “why” to redesign your website.

Below are 5 compelling reasons to help you know exactly when redesigning your website is needed:

1. Website Not Meeting Your Expectations

Do you think your website isn’t meeting your expectations? It can be a poor scrolling experience, “Click to buy” or “Click to subscribe” icons are not sufficiently visible. On the other hand, your website has an excellent-looking design yet the results are not satisfying.

To correct this issue, start analyzing the conversion rate. For this, monitor the user behavior on the website and try to detect the points where they stop and leave. Also, check if there is a website with a similar design as yours, or if the pages are properly linked. Well, if you find any of these issues, it's high time to reset your website redesign goals.

2. Receiving Complaints From Clients/Users

If the question “why redesign your website?” is popping up in your mind; then try having close contact with your client support team to help you know the problems with your website. Through customer care support, you can easily know what your website users or clients have a view of your online presence. You may get reviews like-

• Your website is difficult to use on mobile
• The product tracking option is not responding
• Clients cannot find you online

As the customer is one of the most important elements in any business, catering to their needs efficiently should be your priority. So, you must redesign your website according to your customers’ needs and expectations and reviews.

3. Website is Failing to Build Credibility

In this era, when there is strong competition and every company is trying to compete with another, everything relies on how credible your business is. Moreover, companies invest a lot in their websites to build credibility online.

Additionally, if your website is outdated and not credible enough, then it needs good website redesign steps. One of the best ways to build credibility online is to add logos of companies on your site that are your clients.

4. Your’s is a Slow-Processing Website

Is your website running slow? It generally means that your site is not well-developed or the hosting service that you are using is slow. If this is the issue, you should start redesigning your website. Today, website visitors want fast responses & results.

To check your website’s speed, use the free online tool- GTmetrix. Moreover, a slow-processing site can make you lose visitors, and hence it will negatively affect the SEO too. Irrespective of how interactive the website is, if its loading speed is low, it will have a high bounce rate.

5. Website is Hard to Maintain

If your site is difficult to update, do consider changing and resetting your website redesign goals. Website traffic depends on the regular updating of content. And if you are not updating the website content, you will start losing ranking and visitors. Some examples of updating your content quickly and easily are-

• Select the best-suited website builder
• Update your content regularly
• Give your website design a makeover
• Optimize your site for SEO
• Use Social Media platforms to increase traffic

However, your work does not end with redesigning and updating your site, it is a rather never-ending process that needs your attention closely.

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