5 Reasons Why Storytelling Is Important To Market A Brand In 2022

In today’s competitive marketing, be a great storyteller rather than a good marketer. As new channels are emerging in the market, people’s attention is diverting toward the old brands. Customers are getting attracted to the brands that are using new technologies to tell stories. Brands have to put in their level best efforts and make it their priority to establish themselves in the niche. For this, you need to add storytelling as your strategic marketing weapon. It plays a key role in marketing efforts. One can smartly craft a story while giving a business pitch. It will be a masterstroke if you are introducing or reintroducing a product or service. Storytelling contributes to getting attention, encouraging interest and driving action.

Below are the 5 Reasons why storytelling is important to market a brand in 2022

1. Show Your Values

Storytelling marketing is all about unleashing your values to the world. Explain what your brand represents in five or fewer words. Let’s take the example of Apple. It is not famous for its computers and phones. It rules the market for its innovation and user experience. Now, it is your turn to tell what is important to you? A value statement can be of few words but that doesn’t mean creating it is a trivial process. Run a brainstorming program with your colleagues and get some third party insights. A clearly defined value helps you to engage with your customers. After defining your values, you also have to live up to them. Make sure your actions are inspired by your values.

2. Overcoming Media Fragmentation

In the digital era, media fragmentation gives a challenge to marketers where they have a bucket full of choices. They also provide multiple opportunities. Snapchat and Instagram are the platforms where you can easily showcase your talent for storytelling. Here, people do not look for products. They search for stories. It’s also easy to cross-post stories with videos or interesting photos to multiple platforms at once. A well-reputed digital marketing agency can help you to overcome media fragmentation.

3. Builds Audience Trust Through Consistent Posting

Whether the products you sell or the services you provide are changing, if your value message is consistent, it will be easier for your audience to connect with your brand. Consistency creates familiarity. The more people who know and recognize you, the more people will trust you. You have to make sure that your story is connecting well with your brand. The main objective of every marketer should be to build an emotional connection with the audience. You have to make them feel something in their mind that they should take some action. The action could be like watching a video, listening to a podcast, accessing any type of content, etc.

4. Make An Impact On He Audience’s Mind

Which is the oldest ad you remember? Well, it must be a good story. Scientists have proved that our brain prefers stories the most and it is easier for us to remember stories than facts. This is no surprise because even when there were no pen and paper, information was passed from one generation to the next using stories. Humans are social animals. Whenever we hear a story and empathize with its characters, we get inspired to change or take action. Therefore, story brand marketing services use this effective strategy to empathise with the people.

5. Foster Positive Association

We think we are very knowledgeable buyers but when it comes to spending habits, we get emotional. For instance, we all know every dish shampoo does the same work but we are willing to spend extra dollars on a new brand because we liked their soap design. It’s new and different. Although, who sees its design while buying dish soap. A lot of studies have been done on consumer behaviour which shows how emotional links can influence customers’ shopping behaviour. This marketing helps in building a strong relationship between your brand and customers.

5. Might go viral on social media

For every content writer, it is well-known fact that they can’t just down and make something that is sure to get viral. Internet virality is difficult to understand. It is confused, disorganised and random by nature. Although, telling an engaging story is the best possible way to get viral. Even if you don’t get viral on social media, your story might get numerous shares. This will helps to reach a wider audience.

Hire a digital content marketing, who can guide you to make strategies for the same. Yes, you heard it right. It is necessary to know about the numbers and it is also important to share those numbers with the audience in a creative way. And, storytelling is the perfect way to unleash your brand’s value, identity and loyalty. It is a great way to humanise your brand.

You are already investing in Search Engine Optimization and social media marketing but why aren’t you adding brand storytelling to your marketing strategy? It will always be the best marketing arsenal in the business. If you need any assistance for the same, get in touch with Natalie Minh Interactive team now! We would love to help you.

Resource Link:- https://medium.com/@smaithsophia348/5-reasons-why-storytelling-is-important-to-market-a-brand-in-2022-c37b5c96e48d