11 Laws of Social Media Marketing

In this article, we decided to go back to the origins, to the childhood of marketing, and when everything was just beginning. After all, the knowledge laid down at this time affects our business now in the present. Jack Trout, an American marketer, formulated the basic rules of marketing in the early 20th century. They are very simple, understandable, relevant, and still work. Marketing in social networks (SMM promotion) is no different in its essence from the usual. To achieve success, it is important to know the principles and follow them.

The purpose of social media

Promotion in social networks is important for the following reasons:

• Here the target customers are concentrated;
• You can communicate with consumers directly by talking about your brand.
• The public in social networks is more receptive to advertising.

With the help of a competent marketing strategy, you can attract new users and keep their attention. In addition, you will be able to build yourself a good reputation and increase brand awareness. The main thing is to follow the basic rules.

1. Law of Leadership

You don't have to be the best. It's important to be the first.

What to do:

• Create a category in which you will be the first. In this case, it will not necessarily be possible to fight with competitors.
• Don't fight the leader, go your own way. For example, you offer batteries. The longest-playing ones are already there. Offer the most eco-friendly! And write about it in the content. After a while, your brand will be clearly associated with this word, and you will be the first in the segment.

2. Law of Penetration into consciousness

It does not matter who entered the market first, it is important who first entered the mind of the consumer. An idea doesn't mean as much to the buyer's mind as a concept. For example, who remembers who created the first car? But everyone knows that Ford was the first to bring the product to consumers.

What to do:

• Create a memorable concept and fit it into your SMM strategy.
• Use unpromoted ideas and bring them to the consciousness of customers.

3. Law of Perception

Marketing is not a competition of products, which of them is better, but a competition of perception of these products. Many believe that if their product is better than others, then they will win. It's not that. It is important to how the product is perceived by consumers.

What to do:

• Create a reputation. Good SMM marketing involves creating an image of the company and a project, then it will be bought. Pay attention to the quality of service in social media: how quickly managers respond to users.
• Come up with a memorable slogan and put it in community status. Words are deposited in people's minds and associated with the product.

4. Law of Exclusivity

One concept – one company. If a competitor already owns a word or logo, then it is useless to use the same words or draw a similar logo.

What to do:

• Come up with unique slogans.
• Create your own unique image. For example, if the image of the best is occupied, become the most attentive to customers.
• Make an exclusive design of their social networks.
• Developing your own promotion strategy is not similar to the strategy of competitors.

5. Law of Contrast

If you are not a leader in your niche, then the strategy is determined by the leader. More precisely, you use it to counteract it.

What to do:

• Having understood the features of the leader, offer the buyer something opposite. Give them an alternative.
• Use your ads and content to tell us how you differ from others.

6. Law of Prospects

Marketing results are not immediately noticeable. Something that can bring a small benefit now, is quite capable of ruining you in the future.

What to do:

• Assess the prospect of minute-by-minute actions, for example, promotions and sales. If you make an 80% discount on everything, now it will attract customers. But then they won't buy it because it's expensive compared to those prices.
• Develop a well-thought-out strategy for six months, evaluate the effectiveness of the period, and change if it does not bring customers.
• Measure the pent-up demand in the community. After what time the user contacts you and does it at all?

7. Law of Expansion of the product line

First, the company focuses on one well-selling product, and then begins to produce many others and loses everything.

What to do:

• No need to try to be the first in everything. It is better to focus on what is most in demand.
• Take a pool of services and goods that are the most cost-effective and bet on them in the context of social networks.

Use the most popular product for advertising, and then warm up the user in the group before buying others.

8. Law of Victim

To achieve something, you need to lose something. Give up something to succeed.

What to do:

• Give up non-core ideas.
• Sacrifice constant change in favor of a stable strategy.
• Give the specialist in targeted advertising the opportunity to test ideas at the initial stage of promotion. Further, he will use the most popular formats for the target audience and not merge the advertising budget.

9. Law of Frankness

You can win the trust of consumers if you recognize your disadvantages. But remember that they are immediately believed, so do not overdo it.

What to do:

• Recognizing the disadvantages, turn them into pluses. For example, you said you're second in the market and then added that it's because you're less ambitious than the competition and the customer is more important to you. Disadvantage turned into dignity.
• Don't remove negative reviews in comments or discussions. It is better to put a responsible person on the processing of negativity and in time to resolve the problem situation.

10. Law of Tendency

The most successful brands have become so thanks not to the temporary enthusiasm of consumers, but to trends. Others went bankrupt. For example, uggs were fashionable for a couple of seasons, and now only a few buy them.

What to do:

• Do not focus on fashion, recognize the trend in it.
• If you see that the public is passionate about something, you do not need to make the hobby massive, so it will remain long-term.
• Use popular topics in your ads and content, but be aware of the expiration date. Hobbies change, and creatives should also change.

11. Law of Resources

Adequate allocation of resources is necessary for the implementation of ideas.

What to do:

• Be prepared to invest wisely. In the case of marketing and promotion in social networks SMM in reliable specialists, in a good content plan, and perhaps a photographer to beautifully decorate the group with real photos.
• Do not forget to allocate 30% of the advertising budget to testing new ideas. Advertising is boring, target audiences burn out, and it is necessary to change the advertisements and the format of content submission during the time.
• Allocate to social networks individual managers who will be online and process orders. By not responding to orders, you lose profits.

Conclusion

All these laws of marketing work with any kind of advertising. Not using them in SMM promotion is a big mistake. Try to follow them to get better results. Remember that the market is always competition, and here, as in war, force does not decide everything. The main thing is intelligence, ingenuity, and competitive strategy. And if you are looking for loyal soldiers, and competent SMM specialists, then leave a request for a callback. And we will advise you on your project.