World premiere of the new BMW 7 Series with 10 mass-produced digital innovations

On April 20, the world premiere of the new BMW 7 Series was held. As the flagship model of the BMW Group, the new BMW 7 Series showcases ten mass-produced innovative digital achievements, creating a more immersive digital experience for users and fully demonstrating the individuality of the future of luxury mobility. BMW Group firmly promotes digital transformation with innovation and empowers the future luxury mobility experience with digital technology.

BMW pioneered the BMW Ring Interactive Light Belt, the BMW Levitated Giant Screen, the new version of BMW Intelligent Personal Assistant, the newly released My Modes, and BMW Iconic Sounds Electric, which indicatively builds a naturally immersive human-vehicle interaction experience. The BMW Group's local digitization strategy is accelerating, closely aligning with the needs of Chinese customers to create a rich digital ecology. The latest generation of electrical and electronic architecture, Gigabit Ethernet, 5 G connectivity, Ultra Wide Band (U W B), and other innovative technologies are enabling a full range of luxury digital experiences.

The world premiere of the new BMW 7 Series with ten mass-produced digital innovations

BMW's interactive light belt brings together innovative ideas to delight the senses

The all-new BMW 7 Series is the first to feature the BMW Light Belt throughout the front dashboard and doors, which combines a touchscreen user interface, digital display, ambient lighting, and decorations, and can present different visual effects according to different My Modes, bringing modern luxury and futuristic feeling to the cabin. The hidden air conditioning vents on the instrument panel are integrated into the cabin, hidden from view, providing a stage for more natural and immersive human-vehicle interaction.

The industry-exclusive BMW hover screen fully satisfies entertainment needs in different scenarios

The new BMW 7 Series is the first to feature a new generation of rear entertainment systems. The BMW Hover Screen, which is cleverly integrated into the top of the vehicle, features a 31-inch ultra-wide 8K resolution display and supports 32:9 panoramic playback mode. As part of the rear entertainment experience, the Bowers & Wilkins 4D Diamond Surround Sound System features 36 speakers, making the new BMW 7 Series one of the largest in its segment. Enjoy studio-quality sound from any seat in the new BMW 7 Series.

BMW Intelligent Personal Assistant with a new visual identity for more emotional and natural human-machine interaction

The new BMW 7 Series is the first to feature the new visual identity of the BMW Intelligent Personal Assistant, which has been upgraded by the Chinese digital team after conducting in-depth market research. The new visual identity is inspired by the BMW front light cluster, creating an anthropomorphic "twin eyes" design and six emotional visual designs, bringing users a more emotional interaction experience. Originating in China, the new visual identity of BMW Intelligent Personal Assistant will be launched simultaneously in Europe and the United States. At the same time, the new visual image of BMW Intelligent Personal Assistant supports front and rear wake-up, and adds more than 20 new functions, including opening and closing doors, activating designated seat massage, etc.

Digital technology fuses with top art to bring an immersive, full-sensory experience with seven different theme modes

BMW is one of the first luxury car brands in the world to create an immersive in-car driving experience by collaborating with artists. The new BMW 7 Series comes with the newly released My Modes. In addition to Personal, Sport, and Efficient modes, the new modes include Relax, Expressive, and Digital Art. "Digital Art mode" and "Theater mode", four modes will bring users a more fascinating digital journey. The "Soothing Mode" is inspired by nature, and the main color of the user interface visual design is a light and gentle "light cyan", emphasizing a comfortable and relaxing state. In Cinema Mode, the interior ambient lighting and sunshade will automatically adjust, complemented by the Bowers & Wilkins 4 D diamond surround sound system, creating an exclusive mobile private cinema for the rear. The "Digital Art Mode" is jointly created by BMW Group and internationally renowned multimedia artist Ms. Caffeine to create an aesthetically pleasing and immersive visual art experience for users.

In addition, BMW Group has also joined hands with Grammy, Oscar and Golden Globe Award winner - internationally renowned composer Hans Simmer to create BMW Iconic Sounds Electric, which creates an immersive auditory experience for users and makes driving more emotional. BMW Iconic Sounds Electric creates exclusive sound effects for each "theme mode", each with rich layers of sound that correspond to the visual effects presented in the different "theme modes".

Head Start Ecosystem for Convenient and Comfortable Digital Entertainment

The new BMW 7 Series has a richer digital ecosystem in the front, with two headline streaming applications - Akin and Ten cent Video - tailored for the Chinese market, providing Chinese users with a richer in-car entertainment experience. In addition, the in-car version of We Chat is more simple, convenient, and user-friendly: users can directly wake up We Chat through the voice command of "Open We Chat"; the new "One Word, One Touch" function can directly interact through task commands; through the long/short press of the voice By long/short press on the steering wheel, users can quickly realize the command interaction.

The rear entertainment system ecology introduces the domestic head streaming media application - Akin, which provides Chinese users with massive, high-quality, high-definition entertainment content such as movies, dramas, variety shows, and children's animations; to bring users a better and unified visual interaction experience, the Akin in the rear entertainment system has been visually customized to highly fit the new To bring users a better and unified visual interaction experience, the rear entertainment system is visually customized, highly compatible with the new BMW I Drive design language, and matches the overall effect of the BMW suspended giant screen visually. In terms of auditory experience, Akin will provide more Dolby Digital content and high-quality 5.1 surround sound entertainment content through its self-developed technology, which, together with the new BMW 7 Series audio system, will create a more spatially layered "private cinema" experience.

At the same time, the rear entertainment ecosystem also introduces the Aweigh App Market*, which is also visually customized to closely match the diverse needs of users. Users can experience a wide range of in-car applications such as audio and video entertainment, news and reading, and children's applications provided by the Aweigh App Market through the BMW levitating giant screen, and enjoy a unique, intelligent travel experience with multiple scenes of audio-visual entertainment and parent-child travel in intelligent mobile space. At present, Ten-cent video,

The actual application content of the Aweigh application market is based on the listed products.

Your video, Dugout music, cloud listening, baby bus, companion fish picture book, and many other applications have landed in the new BMW 7 Series rear Aweigh application market, and more applications will be on the shelves in the future. BMW is also one of the first luxury car brands to carry the Aweigh App Market in the rear entertainment system.

BMW integrated a suspended curved screen, a modern interpretation of the driver-eccentric concept

The new BMW 7 Series is equipped with BMW's new all-in-one hover screen, which combines a 12.3-inch instrument cluster with a 14.9-inch touchscreen central display with a 200 PIP (pixels per inch) graphic resolution, capable of presenting rich and detailed light and shadow effects. The screen is fixed in a hidden bracket, visually standing as if suspended, with a frame-less design and anti-dazzle display technology to enhance the high-quality modern home style. The display is tilted about 6 degrees towards the driver, interpreting BMW's classic "driver-oriented" interior design concept.

AR real-world navigation provides a more intuitive and convenient guidance experience

The new BMW 7 Series is equipped with AR Live View Navigation, which is used for the first time in the instrument cluster and the center screen. With lane-level guidance information and road display, intelligent image detection and recognition, and AR fusion algorithm capabilities, the "big arrow" hovering over the road brings together the virtual and the real, creating a navigation image that is closer to the driver's true vision. It also helps users to switch between traditional navigation electronic maps and real-world experiences.

The new generation of the car system, data computing, and graphics processing ability is greatly upgraded

With the new generation of car systems, the vehicle's data computing and graphics processing capabilities have been significantly upgraded, which will bring users a more detailed and gorgeous visual enjoyment, a more stunning auditory feast, and more natural and smooth human-computer interaction. The central processing unit (CPU), as the computing core of the new vehicle system, has increased its performance by 100%, resulting in a smoother computing speed; the graphics processing unit (GPU) has increased its performance by up to 500%, resulting in better graphics quality and higher rendering efficiency, presenting clearer and more detailed visual images.

Ultra-wide-band (USB) in-car applications and CC 3.0 standard, giving a ritualistic luxury experience

BMW is also the first luxury brand to be equipped with ultra-wide-band (U W B) technology. The new BMW 7 Series uses the new Digital Key Plus based on USB technology to securely unlock and start the car without taking out the phone. Ultra Wide-band (U W B) technology is a short-range, high-bandwidth digital radio technology. use technology provides precise positioning down to 1-2 cm and is extremely secure. At 3 meters from the vehicle, the vehicle begins to wake up with soft lights in the headlights, taillights, and passenger compartment, and a welcome light carpet is lit. Get within 1.5 meters and the vehicle will unlock and open the exterior mirrors. When the doors are opened, the interior integrated hover screen plays a welcome animation and the vehicle system loads the driver's settings.

The latest generation of electrical and electronic architecture, Gigabit Ethernet, and 5 G connectivity - "hard power" for a smooth digital experience

With the latest generation of electrical and electronic architecture, 5 G Connected Technology, and Gigabit Ethernet, which will be introduced in 2021, the new BMW 7 Series sets new benchmarks in terms of connected functionality, computing power, and intelligence, thus guaranteeing a smooth, safe and luxurious digital in-car experience in terms of hardware.

In 2008, BMW became the first brand in the automotive industry to apply Ethernet technology and was the first to realize the importance of Ethernet for the communication of automotive electronic control units. In 2008, BMW became the first brand in the automotive industry to apply Ethernet technology and was the first to realize the importance of Ethernet for the communication of automotive electronic control units, setting the standard for industry development.

The new BMW 7 Series is one of the first luxury cars in the world to adopt 5 G connectivity technology. 5 G data transmission is faster and smoother and will bring significant improvements and innovations to the user travel experience in the areas of information, entertainment, and autonomous driving while expanding the possibilities of connecting the vehicle to the outside world.