Rolls-Royce announces the official launch of Phantom Black Badge

Rolls-Royce officially announced the official launch of the Phantom Black Badge in China, as a model of Rolls-Royce that focuses on sports style. Compared with other packages, the Black Badge package will not be available in limited quantities, and customers can also continue to carry out options on top of it according to their different needs, so the Phantom Black Badge does not have a fixed price.

New car introduction.

Rolls-Royce's Goddess of Darkness

Rolls-Royce has always been an elegant and stable world, and this Phantom Black Badge adds the term of sport on this basis. To highlight this element, the new car adopts black as the theme, in addition to the new black car paint, Rolls-Royce for the first time in 112 years of its birth, the LOGO is designed in reverse color on the original basis, using black background color with the silver font.

At the same time, the iconic decoration of the front end of the new car, the goddess of joy, also adopts a new material - dark black high-gloss chrome casting, with the iconic Parthenon grille, looks more prominent charm, while the new car adopts a unique style of 21-inch wheels, made of a combination of titanium and carbon fiber.

At the rear, compared to other versions of the Phantom, the Phantom Black Badge has the same dark black high-gloss chrome plating for the exhaust, making it look more understated.

The collision of carbon fiber and aluminum

In the interior, although the overall design of the Phantom Black Badge has not changed, it is distinguished by the choice of materials, starting with the two-color interior trim in black with cobalt blue, which is not often seen on other Rolls-Royce models. At the same time, the center console and interior trim panels are all made of carbon fiber and aluminum wire, with a very unique visual effect.

Meanwhile, the infinity symbol appears inside the clock and in the center of the rear seat, which is standard on Rolls-Royce models, and his meaning is officially defined as an expression of the bold attitude of Black Badge and the desire to break through the limits. In addition, the new car is available with a variety of options, such as the exquisite star roof.

The sportiest Rolls-Royce

In terms of power, the new car is equipped with a retuned 6.6L twin-turbocharged V12 engine with a maximum power of 632 hp and peak torque of 870 NM. This figure is a 70 NM increase in peak torque compared to the regular version of the Phantom currently on sale, and the transmission is still an 8-speed automatic.

New car history

The Rolls-Royce Phantom was officially launched in 2013, and its English name Wraith comes from the once classic Rolls-Royce model Silver Wraith, which is a luxury GT-type Rolls-Royce and has become the third product after BMW officially took over.

With the diversification and rejuvenation of Rolls-Royce customers, more and more customers have started to pursue individuality and sporty customization. Based on this unique demand, Rolls-Royce officially released the Black Badge package at the 2015 Geneva Motor Show and applied it to its Gusto and Phantom models. Unlike previously limited packages, Black Badge will always appear in the options list of Gusto and Phantom.

Competitors.

Rolls-Royce can be said to be at the top of the automotive pyramid, and the Phantom Black Badge is a sporty Rolls-Royce that is hard to find a rival that can compete with it. However, among many luxury brands, Bentley, with the brand's sports genes and luxury, has created the Continental model, which is also located in the luxury GT-type sports car, and the Continental GT Speed, which is the most sporty among the products, is similar to the Phantom Black Badge.

Full summary.

I believe that in most people's subconscious, the Rolls-Royce brand has almost nothing to do with sports, and as the age of Rolls-Royce customers continue to get younger, more and more users choose a more personalized or sporty customized style to show their unique taste, and the average age of Rolls-Royce customers in China is the lowest in the world, so the launch of Phantom Black Badge can be seen as a way to break the boundaries. Therefore, the launch of the Phantom Black Badge model can be seen as a sincere work of breaking the boundary and following the trend. If you are a potential Rolls-Royce customer, and you are looking for a car that shows your taste, why not customize your own Rolls-Royce Phantom Black Badge?