Lincoln launched the MKC model

Lincoln launched the MKC model in China, all equipped with a 2.0T engine, divided into high and low power versions, all matched with a 6-speed manual transmission, a total of four models available, respectively, two-wheel drive Premium Edition, two-wheel drive Premium Elegant Edition, four-wheel drive Premium Elegant Edition, four-wheel drive Premium Elegant Edition.

Model Profile

The Lincoln MKC shares a platform with the Ford Impala and has similar body dimensions. As a compact SUV, the car's main rivals are locked in the BMW X1, Audi Q3, and Acura RDX, as well as the Mercedes-Benz GLA and Lexus NX, which will enter the market in the future.

As a luxury brand model, Lincoln MKC has made great efforts in interior materials and configuration and has certain advantages over its class. Lincoln MKC is equipped with an 8-inch screen SYNC multimedia communication and entertainment interactive system, the number of speakers is as many as 14 in the higher models, and the panoramic sunroof is also one of the extra points.

In terms of ride space, Lincoln MKC's head space performance is okay, with 180cm tall experience in the front row head space up to four fingers, but the rear row is relatively compact, especially leg space, the wheelbase is shorter in the main reason.

Although in addition to the top model Lincoln MKC is equipped with a low-power version of the 2.0T engine, the horizontal comparison of this data has been higher than most competitors, and the engine is paired with a 6-speed manual transmission.

New car background

Lincoln plans to launch five new models in China by 2016, and the MKC and MKZ are the first two heavyweight products the brand will bring to the Chinese market. The Lincoln MKC made its debut as a concept car during the 2013 North American International Auto Show, built on the Ford Global C platform, with the Ford Impala Lincoln MKC is produced by the Louisville OEM in Kentucky, USA. The exterior of the Lincoln MKC successfully retains classic elements such as Lincoln's iconic winged front grille, while adding innovative designs such as integrated LED taillights. The Lincoln MKC is equipped with the industry's first THX III-certified premium audio system, which features THX bass technology and 14 speakers to create a mellow sound that is comparable to professional studio standards.

Competitors

The Audi Q3 and BMW X1 are mainstream luxury-brand compact SUV s that have been localized, so they have a price advantage. Lincoln MKC and these two models do not occupy brand appeal and space, but the configuration is relatively rich. The Acura RDX is the same as the Lincoln MKC, the same niche luxury brand model with similar body size, both suitable for the most demanding personality users. The Lexus NX is also the upcoming model, and is an imported model, compared to the Lincoln MKC's lack of brand appeal, but the price is also relatively real.

New car reservation

According to Lincoln China's official show, only three Lincoln dealerships have opened nationwide in Beijing, Shanghai, and Hangzhou, while dealerships in Guangzhou, Chengdu, and Qingdao are opening soon. Those who want to buy a Lincoln MKC in the previous period can only consider the dealers in these 6 cities first. We learned from the dealership in Shanghai that the ordering cycle for the MKC is a bit longer than that of the MKZ, and that a 50,000 yuan intention deposit is currently required to order the car, which will not be available until next year.

Summary.

From the new car itself, it seems that the Lincoln MKC can give a bright feeling in terms of styling, full of personality, rich configuration plus not high starting price, and is still an imported model, has a certain cost performance and attractiveness. But its shortcomings are also very obvious, although the Lincoln brand has a certain heritage, the appeal of the short-term can not be compared with the mainstream luxury brands, and the dealer network is also in its infancy, which is the manufacturer's urgent need to solve the problem.