How the Triumph Speed 400 Became So Cheap: The Story of Bajaj and Triumph’s Partnership All you need to know

• Introduction:

The Triumph motorcycle Speed 400 is the most affordable motorcycle from the British brand in India. Launched in July 2023, the bike has a stunning price tag of Rs 2.33 lakh (ex-showroom), which is even lower for the first 10,000 customers who get a discount of Rs 10,000. How did Bajaj and Triumph manage to pull off such a feat? Here is the story behind the low price of the Speed 400.

• The Bajaj-Triumph partnership: The key factor that enabled the Speed 400 to be so cheap is the partnership between Bajaj Auto and Triumph Motorcycles that was announced in 2017. The two companies agreed to collaborate on developing and manufacturing a range of mid-capacity motorcycles for India and other emerging markets. The Speed 400 is the first product of this partnership, which leverages Bajaj’s expertise in low-cost production and distribution, and Triumph’s heritage and design prowess.
• manufacturing: The Triumph Speed 400 is manufactured by Bajaj Auto at its Chakan plant in Maharashtra, India. This means that the bike benefits from lower taxes, duties, and logistics costs compared to imported bikes. Bajaj also sources most of the components locally, which further reduces the cost of production. The bike has a high localisation level of over 90%, which is impressive for a premium motorcycle.
• The competitive segment: The Speed 400 competes with a host of motorcycles in the sub-500cc segment, which is one of the most popular and crowded segments in India. Some of its rivals include the Royal Enfield Classic 350, the Honda CB350, the KTM 390 Duke, and the BMW G 310 R. To stand out from the competition, Bajaj and Triumph had to price the Speed 400 very aggressively while offering a superior product in terms of quality, performance, and features.
• The value proposition: The Speed 400 is not just a cheap bike, it is also a great bike. It has a lot of things going for it, such as:
• A classic Triumph design that resembles the Speed Twin
• A powerful and refined 398.15cc single-cylinder engine that produces 39.5bhp and 37.5Nm
• A smooth and slick six-speed gearbox with slipper and assist clutch
• A hybrid spine/perimeter tubular steel frame and a twin-sided cast aluminum swingarm
• A USD fork at the front and twin shocks at the rear
• A disc brake at both ends with dual-channel ABS and switchable traction control
• A full LED lighting system and a semi-digital instrument cluster
• A generous service interval of 16,000km and affordable parts and service costs
• The Speed 400 offers a lot of bang for your buck, and it is a bike that can appeal to both new and experienced riders who want a fun, easy and stylish ride.
• Conclusion

The Triumph Speed 400 is a bike that has created a lot of buzz in the Indian market, and for good reasons. It is a bike that offers a lot of value for money, thanks to the partnership between Bajaj and Triumph, who have worked together to make it affordable, reliable, and attractive. It is a bike that has a classic Triumph look, a powerful and refined engine, a smooth and slick gearbox, a sturdy and agile frame, a comfortable and plush suspension, a safe and effective braking system, and a modern and functional lighting and instrument cluster. It is also a bike that has a generous service interval and affordable parts and service costs, which make it easy to maintain. It is a bike that can suit both new and experienced riders, who want a fun, easy and stylish ride. It is a bike that challenges its rivals with its low price, high quality, and rich features. It is a bike that you should consider if you are looking for a sub-500cc motorcycle in India.