Former Victoria's Secret Call Center in Kettering Eyed for Karting Track, Automotive Club

A massive former call center complex in Kettering, once the bustling operational hub for lingerie giant Victoria’s Secret, could soon be transformed into a high-octane destination for automotive enthusiasts. A new development proposal aims to convert the vacant property into Motor Club 3, an ambitious mixed-use campus that combines an indoor karting track, an exclusive automotive club, upscale dining, and modern residential units.

The developer behind the project hopes to break ground in early 2027, marking a significant revitalization effort for the large-scale commercial site that has sat largely unused since the retail giant consolidated its customer service operations years ago. If approved, the project would represent one of the most adaptive reuse initiatives in the Dayton metropolitan area, turning a symbol of corporate consolidation into a hub for community and entertainment.

From Customer Service to High-Speed Thrills

The site, located on a prominent parcel in Kettering, offers the expansive square footage and structural integrity necessary for such an ambitious venture. The proposal outlines a multi-phase development that seeks to blend experiential entertainment with lifestyle living. At the heart of the project is a state-of-the-art indoor electric karting facility. Unlike traditional gas-powered tracks, the electric karts offer instant torque, quieter operation, and lower emissions, making them suitable for an indoor environment while still providing competitive speeds for both recreational drivers and serious leagues.

Adjacent to the track, the plan includes a private automotive club membership model. This exclusive tier would offer members access to high-fidelity racing simulators, reserved track time, technical workshops, social events, and networking opportunities with fellow car enthusiasts. This concept mirrors the growing national trend of "social clubs" that combine hobbyist passions with premium hospitality experiences, similar to private golf or country clubs but centered around automotive culture.

A Mixed-Use Vision: More Than Just a Track

Beyond the racing elements, the Motor Club 3 development aims to create a self-contained, vibrant community. The architectural plans suggest a modern industrial aesthetic that pays homage to the building’s history while introducing sleek, contemporary designs. Key components of the proposal include:

• Dining and Entertainment: Multiple restaurant concepts and lounge areas designed to overlook the track, creating a dynamic social atmosphere. Spectators can enjoy craft cocktails and gourmet meals while watching races unfold below. The plan also includes event spaces for corporate gatherings, birthday parties, and automotive launches.

• Residential Units: A selection of luxury apartment or condominium units integrated into the campus. These residences would cater to young professionals and empty-nesters alike, offering the unique appeal of living within walking distance of world-class entertainment and dining amenities. Soundproofing and strategic layout will ensure that residential life remains peaceful despite the adjacent activity.

• Retail and Office Space: Potential leasable areas for automotive-related businesses, such as detailing shops, performance parts retailers, or tech startups focused on mobility. This ecosystem aims to foster a broader economic engine around the central attraction, creating jobs and drawing diverse foot traffic.

Revitalizing a Local Landmark

For decades, the building was synonymous with Victoria’s Secret’s customer service operations, employing hundreds of residents and serving as a stable economic anchor for the area. Its closure left a significant void in the local commercial real estate market, raising concerns about urban blight and lost tax revenue. Proponents of the Motor Club 3 project argue that repurposing the structure for entertainment and residential use aligns with current trends in experiential retail and urban living, where consumers value experiences over pure commodity shopping.

"The goal is to create a destination, not just a facility," said a spokesperson for the development team. "We want people to come for the racing, stay for the food and community, and potentially even live here. It’s about building a lifestyle brand around the passion for automobiles. This isn't just about go-karts; it's about creating a third place for people to connect, compete, and relax."

Local economic analysts have praised the potential for job creation, noting that the facility would require staff for operations, hospitality, maintenance, and management. Additionally, the influx of visitors from across the region could boost surrounding businesses, including hotels and retail stores in Kettering and nearby Dayton.

Challenges and Next Steps

While the proposal has generated buzz among local business leaders and automotive communities, it still faces several hurdles before shovels hit the ground. The project requires final zoning approvals, particularly regarding noise ordinances and traffic impact studies, given the residential component and the nature of the entertainment venue. Community feedback sessions are scheduled for late summer 2026, where residents can voice concerns or support for the initiative.

The developer aims to finalize permits by late 2026 to meet the early 2027 groundbreaking target. Financing structures are reportedly in place, with a mix of private equity and potential local development grants being explored.

If approved, Motor Club 3 could become a regional draw, attracting visitors from across Ohio, Indiana, and Kentucky, while providing a new economic engine for Kettering. For now, the former call center waits silently, its vast empty halls poised for a transformation from handling customer complaints to hosting checkered flags, revving engines, and the laughter of a new kind of community.