BMW M760Li xDrive launched

BMW officially announced the official launch of the flagship model of the new 7 Series family - M760Li xDrive in China. The new car is currently the BMW family with the largest engine displacement and is also the fastest accelerating BMW in history.

New car introduction.

As the flagship of the BMW family, the sixth generation of the 7 Series finally has a top model with the letter M - M760Li xDrive. The front air outlets are decorated with chrome, and the grilles on both sides of the bumper have a new wavy design.

From the side, the new car is equipped with exclusive frosted black paint, and the new 20-inch wheels look particularly eye-catching, along with the blue M brake calipers, which makes people feel its remarkable strength.

The rear part of the car, in addition to the due bilateral exhaust design, in addition to the new car and the ordinary version of the 7 Series is only the difference between the "M760Li" logo on the right side of the trunk, but also this is the 7 Series 40 years after the birth of the M logo appeared on the new car for the first time.

If you think the appearance of the M760Li xDrive is too ostentatious, then you can still have another choice, BMW also launched a superior luxury version for this model, the new car does not use the exaggerated M condition design, but the same as the ordinary version of the 7 Series, in the details, dense spokes of 20-inch wheels and the whole car three "V12 "LOGO" is the only logo that can distinguish this low-profile M760Li xDrive from the ordinary 7 Series.

The interior looks as luxurious as ever, lacking in sportiness

The interior design, unlike previous performance cars that rely on carbon fiber and other sporty decorations to highlight their characteristics, although the M760Li xDrive has excellent performance, its interior still presents a style that highlights the status and luxury, the new car only steering wheel adopts the three-spoke design used in BMW sports cars.

In terms of configuration, as the family flagship model, the new car's configuration is naturally not bad, such as active cruise control, lane keeping assists, brake assist, 3D view, panoramic image, active steering, tuned air suspension, gesture control, seat massage, rear small table and other features are not absent.

The largest displacement engine among BMW's current products, achieving the fastest acceleration ever in a BMW

In terms of power, the M760Li xDrive is equipped with a 6.6L V12 twin-turbo engine, which is codenamed N74B66. Its cylinder block is the same as the V12 engine used by Rolls-Royce, but with a maximum power of 609 hp (448 kW) and a peak torque of 800 Nm after a new tuning by BMW engineers.

In addition, the M760Li xDrive is the first sedan in the world to match the V12 engine with a four-wheel drive system. Thanks to the four-wheel drive system, it accelerates from a standstill to 100km/h in 3.7 seconds, making it the fastest-accelerating BMW ever.

Series History.

The BMW 7 Series was born in 1977 (E23), and the new car was launched to compete with the then Mercedes-Benz S-Class (W116) and Jaguar XJ (Series II) for the luxury car market in Europe, but as a luxury large car, not having a flagship power was not enough to support the new car's position in the hearts of consumers. 1987 BMW officially launched the 750iL based on the second-generation 7 Series (E32) model, and the new car was launched for the first time. The 750iL, the new car was equipped with a V12 engine for the first time, while the flagship model of the Mercedes-Benz S-Class at that time was only the 560 SEL (W 126) equipped with a 5.6L V8

With the AMG department creating a high-performance Mercedes-Benz S-class gradually become famous around the world, BMW owners and fans have been looking forward to BMW and its M department producing a high-performance version of the 7 Series to compete with it. In 1988, a prototype 7 Series with a 6.7 L V 16 engine was built, but the project did not go into mass production due to heat dissipation and other problems.

In 1990, BMW's M division built the BMW M8 prototype based on the BMW 850Ci with V12 engine, and just when all BMW fans were cheering for the M7 to follow, the project was not followed by a production plan, and the BMW M flagship model was once again unavailable. The rumors of "M7" never disappeared in the subsequent generations of 7 Series models, until less than six months after the official release of the new generation 7 Series G11/G12, the information of M760Li xDrive was revealed on the internet in advance, although it was not the authentic M7 model, it was enough to lead potential customers and fans to be excited. It wasn't until the 2016 Geneva Motor Show that the M760Li xDrive, the fastest-accelerating BMW ever, was officially released.

Competitors.

As a performance version of a luxury large car, the M760Li xDrive's competitor is naturally the Mercedes-AMG S 65 L, which has ruled this market for many years. Both are flagship performance cars with V12 power, so naturally, there is no shortage of competition, while the new car has notable strength in the competition with its excellent power and four-wheel drive system. In addition, the Audi S8 and Porsche Panamera Turbo Executive Plus also have similar performance parameters to the M760Li xDrive, but they are "only" equipped with V8 engines, which may be less attractive to those potential customers who are interested in large displacement.

Full summary.

The BMW M760Li xDrive was not launched to fight with Mercedes-AMG, it is more like a symbol of brand strength. In this era of small displacement supercharging, Mercedes-Benz also controls the maximum displacement at 6.0L, while BMW is determined to take out the original Rolls-Royce 6.6L V12 and tune it on top of the new 7 Series flagship model. This seemingly capricious approach has given birth to a real king of this era.

We don't need to analyze the sales in the market, because the consumers who can really consume this top-performance car are not interested in the cost-performance ratio, and the performance parameters are also just the after-dinner talk, they hope that this product can show their status and taste, just like this rare 6.6L V12 twin-turbo engine, which is an eye-catching one no matter where it is. Industrial artwork.