2022 Maserati launches the new Grecian

On April 21, 2022, Maserati, the pioneer of Italian attitude, announces the launch of the much-anticipated new Grecian, with its pure style and fearless soul. The new Maserati Grecian is a new benchmark in terms of performance, innovation, and luxury, and will continue to amaze many fans of the Trident.

2022 Maserati launches the new Grecian

The name Grecian is inspired by the fierce northeastern winds that swept through the Mediterranean Sea and is a pioneer in the ultra-luxury mid-size SUV segment.

The new Grecian - a new life with a dazzling appearance

Embodying the brand's pure and aggressive energy, the Grecian is a unique blend of style and underhandedness, setting an example of excellence in terms of space, comfort, handling experience, intelligent technology, and a wide range of standard features, bringing exceptional luxury and performance to everyday life. The Maserati is a model of excellence in its own right, combining exceptional luxury and performance in an everyday way.

The Retrofit is powered by a high-performance 3.0-liter V 6 twin-turbo engine with a maximum output of 530 hp, in the same vein as McCoy's "Neptune Poseidon" engine. The GT and Duodena versions combine a four-cylinder internal combustion engine with a 48V mild hybrid system, backed by a BAG belt starter/generator or battery, and an advanced e The advanced e-Booster supercharger works in tandem with the internal combustion engine components to perfectly balance energy consumption and performance.

As the latest masterpiece of the Trident brand, the new Grecian fully expresses the classic Italian aesthetics while further giving it a modern connotation, highlighting the time-honored design philosophy and the aesthetics of craftsmanship that have evolved with the times.

The brand's iconic trident logo is the origin of all design, and its recognizable style is instantly recognizable. The lines have been simplified and reshaped to create an architectural design. The "boomerang" shape of the taillights, inspired by the Maserati 3200 GT designed by the famous Giuliani, follows the dynamic trapezoidal profile of the Maserati signature, creating the smoothness of the coup, complemented by the new rim shape resembling a trident logo. This is complemented by the new rim shape, which resembles a trident emblem, and combines a pure and sporty design with classic brand elements.

The Grecian also offers modern innovation and minimalist beauty in its details, while offering outstanding functionality. For the first time in the car, a new intelligent clock is used, which not only allows the driver to select different thematic interfaces according to his personal preferences but can also be used as a compass or gravity meter when necessary, reviving a classic. The traditional physical buttons and gear lever on the center panel are eliminated to provide more ample and spacious space for the armrest area, central butterfly wing opening storage space, and cell phone charging area. At the same time, the light behind the center panel is designed to be more special, with soft diffused light creating a "living room" effect, a thoughtful detail that is the first time it has been used in a car. In addition, Grecian can be equipped with an optional cutting-edge color HUD flat-screen display system for excellent display brightness, contrast, and viewing angles, plus a new voice recognition system equipped with software, microphone technology, and natural voice functions to help drivers stay focused on the road ahead. Everything is designed with simplicity in mind, all to create a comfortable and enjoyable driving space.

The new Grecian Patisserie debuts in a limited edition - a unique and distinctive style

The Maserati Grecian is also available as a limited edition Patisserie, which means exclusivity and exclusivity. Its uniqueness is evident in the smallest details, such as the interior headrests with stitching and the Patisserie Premiere Edition logo, as well as in the interior design and intelligent technology.

The GT Patisserie Premiere Limited Edition is available in two exterior colors, the purely atmospheric Bianca Astor with red calipers and the understated luxury Blu Intense with yellow calipers, each limited to 128 units. It is worth mentioning that black leather with blue stitching will be the exclusive interior design of the Blu Intense, while the upgraded standard features include 14-way power seat adjustment (with driving position memory function), heated front seats, open-hole Radical wood interior, panoramic sunroof, ambient lighting (on the dashboard and door panels), three-zone automatic climate control (with rear touch screen control), and many other rich features. It is a more dynamic and trendy car.

The Retrofit Patisserie is available in a limited edition of 10 units in three colors: GT Red (Ross Adventurism), Frosted Lava Copay (Gregorio Lava Copay), and Track Yellow (Gallo Gorse), with upgraded features including a color HUD flat-screen display system, an anti-infrared heat shield windshield, and more. The new model is also equipped with new features such as a color HUD display system and anti-infrared windshield glass, making it the ideal choice for a more distinctive look.

Artistic crossover and savant-grade glow

The launch of the new Grecian marks a solid step in the brand's rejuvenation strategy, and at the same time, Maserati is announcing its first digital artwork in partnership with the outstanding young Chinese artist Lou Dan and the cross-chain platform Spores Network, once again playing a pioneering song with cross-border innovation. Lou Dan, who has studied at several prestigious art academies in China and Europe, has benefited from his extensive professional experience, combining traditional Chinese culture with modern urban trends to create a unique artistic style. Today, this chic artistic charm is evident in the Maserati Grecian.

Against the backdrop of the accelerating global digital transformation, many new art forms are developing in full swing. As an important step in digital development, digital art forms, with their unique and innovative concepts, complement the unique design of the Maserati Grecian, proudly demonstrating the Trident's fearless ambition. As a refreshing way to promote the brand, this crossover collaboration is inspired by the passionate collision of colors, the rhythm of music, and the mystery of light, complementing Greece's intense use of color. The prelude is a passionate storm of colors, which follows a series of legendary moments symbolizing brilliant achievements and reconstructing a dreamy time and space, and then quickly turns the spotlight on Grecian, the protagonist, shimmering in light and shadow, celebrating the soul of innovation engraved in the brand's DNA.

"Keeping up with the times has been the core driver of Maserati's 100-year journey of glory. This pioneering use of this cutting-edge artistic concept in China further illustrates the fearlessness of the Trident brand and demonstrates our determination and confidence in developing the Chinese market." Mr. Miro Boarding, Managing Director of Maserati Greater China, said, "With the spirit of innovation that embraces the times, the forward-looking concept forth future more future,e and the dance with the cool culture, the Trident brand will continue to create the ultimate extraordinary brand experience and lead the ultra-luxury car industry to move forward."