SRAX Inc. (NASDAQ: SRAX) Data Sets Gaining Attention in Space Where Data May Be Most Valuable Asset

• Forbes reports that a company’s most valuable asset may be its data
• Investors have come to favor digital, data-rich, and even merely data-savvy businesses

During a time when a company’s data may be more valuable than the company itself (http://nnw.fm/YpJZN), SRAX (NASDAQ: SRAX) is focused on building the largest and most valuable opted-in data set in the world. The innovative company is gathering increasingly reliable data sets across a wide spectrum of industry verticals.

“CIOs unwittingly may be the caretakers of their company’s most valuable asset: its data,” reported a recent “Forbes” article. “Unfortunately, most CIOs and their CFO counterparts continue to take their cue about valuing their company’s data from antiquated accounting regulations. Instead, they should have a heads-up and proactive awareness of contemporary market forces, the art-of-the-possible with data, and investor exuberance about data-savvy companies.”

The article noted that while accountants tend to be pragmatists, investors are opportunists. “The latter in their never-ending quest for alpha have come to favor digital, data-rich, and even merely data-savvy businesses — not just for their multiples, but for their data itself,” the article noted.

Pointing to Microsoft’s $26 billion acquisition of LinkedIn and Facebook’s almost $22 billion acquisition of WhatsApp, the article stated that “while some experts contend that these stratospheric acquisition price tags were to ‘get their customers,’ customers and their loyalty resulting in future cash flows must be earned and cannot be bought. Nor can customers themselves be considered actual assets since people cannot be owned or controlled. On the other hand, customer data—including their transactions, interactions and profiles—can be owned and controlled . . . . Therefore data itself was the asset central to these corporate acquisitions.”

Investors, in general, favor data-savvy companies, the article concludes, citing a recent Gartner study that found “on average the ratio of market value to tangible asset replacement cost (known as Tobin’s q), even for pre-digital companies, is nearly two times greater for those that demonstrate certain data-savvy behaviors.”

SRAX’s proprietary technology is designed to unlock data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams.

The company’s most recent offering, Sequire, is a premiere investor intelligence and communications management platform that unlocks investor behaviors and trends, including who is buying and selling stock, for issuers of publicly traded companies. Through the platform, companies can track their investors’ behaviors and trends and use those rich audience insights to engage existing investors and attract new investors across marketing channels.

For more information, visit the company’s website at www.SRAX.com.

NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX

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