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What is Web3 and How Will it Impact My Business?

Impact of Web 3 Technology on Businesses

By Emma WatsonPublished about a year ago 4 min read

Web3 development technology may appear to be too new for usability, but here are five ways it might help your business.

Technological advancements have always had a significant impact on how organizations operate. Digital marketing emerged as a result of the internet's development. Artificial intelligence has altered how organizations communicate with their clients. Web3 is now poised to transform the way the internet operates as a whole.

Web3 is heralded as the modern internet's watershed moment, with the potential to reshape cyberspace as we know it. What can businesses expect from the Web2.0 successor, the internet we've grown accustomed to?

What is Web3?

Before we get into how Web3 is projected to effect small enterprises, let's first define Web3. It is a blockchain-powered internet that provides a decentralised alternative to the traditional web.

Web3, which is still in its early phases of development, appears to tackle the most difficult problem with the internet today. It improves data privacy by removing central institutions and allowing individuals to maintain their data in personal crypto wallets.

So, while Web3 may not completely replace today's internet, it may provide a safer alternative and cause a migration of people from the second to third generation of the internet.

Web3 Advantages

Web3 development technology is still in the works. As a result, all of its advantages are presently based on theories and the potential of blockchain technology. If technology advances as Big Tech predicted, these benefits could be realised, resulting in a huge shift in business processes.

  • No involvement of third parties
  • Because small businesses rarely have the means to acquire their own data, they must rely on third-party data mining firms.

    Third-party data is expensive and rarely accurate. 86% of firms that use third-party data believe it is erroneous. And data inaccuracy raises the expense of data-driven operations. This is why "dirty" data is believed to affect 88% of a company's bottom line and result in a 12% loss of revenue on average.

    Blockchain reduces third-party involvement in the same way that cryptocurrencies have virtually eliminated bank involvement in monetary transactions. Web3 is also projected to eliminate third-party data brokers by enabling P2P connections and decentralised platforms that allow enterprises to communicate directly with their customers.

    Businesses may be able to collect data directly from the source for free or at a lower cost than data brokers charge in this manner. Accurate data, especially at a lower cost, can lead to better strategies, which can eventually affect a company's bottom line.

  • Reinforce Cyber Security
  • Cyber security is a threat in the world of online buying. People are hesitant to share their information for fear that malevolent actors would steal it. In addition, businesses face significant fines for failing to comply with requirements.

    In 2018, British Airways was fined $26 million for failing to preserve sensitive consumer data. Web3 supporters argue that the next version of the internet will solve this problem.

    Web3 does not have a single point of weakness that hackers might exploit to gain access to important information because the entire infrastructure is decentralized. Blockchain technology makes it more difficult for attackers to breach networks and tamper with or steal sensitive data.

  • Solid Customer Trust
  • Web3 will do away with third-party data brokers who do not respect consumer privacy. These firms frequently mine data without alerting users and then monetize it. Businesses that purchase this data make their customers wary of trusting them.

    This problem is solved by removing data brokers from the equation. If all goes as planned, businesses can collect customer data and practice greater operational openness.

    Customers remain loyal to organizations that operate transparently 94% of the time, and 73% are willing to pay a greater price for businesses that remain transparent. As a result, Web3 metaverse development company help firms create and maintain consumer trust, which is a crucial revenue generator in any period.

  • Improved customer experience
  • Customer experience has been and will continue to be one of the most important factors in determining a company's success.

    Regardless of how crucial it is, 63% of digital marketers fail to provide a satisfying customer experience, despite ready access to data. With browser cookies dissolving, data acquisition is projected to become considerably more difficult than it is now, perhaps making tailoring the user experience much more difficult.

    Web3's easy data availability may be able to overcome this challenge. It can assist marketers in obtaining important client data without irritating them. And, when used correctly, this data may help create the more personalised experience that people seek.

    Because 48% of customers prefer businesses that personalise their communications, this might lead to increased client acquisition and, eventually, profit.

  • Improved Supply Chain
  • 57% of companies have limited visibility into their supply chain.

    Blockchain technology, the foundation of web3.0, distributes data among all nodes in a network. This removes information silos and improves data transparency throughout the supply chain.

    Businesses may see a reduction in related expenses and an increase in supply chain efficiency as supply chains become more transparent.

    Last Words

    The next generation of the internet is on the horizon, poised to emerge and usher in a new era of commercial operations.

    Small businesses must stay up with the current developments and learn as much as they can about blockchain technology. Furthermore, they must endeavour to reinvent their processes in accordance with the present technologies in order to be better positioned to adopt additional technologies that may emerge in the future.

    This could help them avoid falling behind the major tech businesses that are currently investing heavily in these futuristic technologies.


    About the Creator

    Emma Watson

    Blockchain Analyst and Technical Writer.

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