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Support Your Favorite Content Creator Directly on the new NFT Social Network Momento

Taking NFT's directly to fans, Momento helps foster direct fans to creator relationships

By Edmund MorganPublished 2 years ago 5 min read
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Julian Rodriguez, Co-Founder & CEO Momento

Have you ever thought about how cool it would be to own something that your favorite content creators or celebrities created? As social media explodes, content creators have more value than ever, so surely what they make has value too...but only to a certain extent. With so many creators dependent on brand deals or ever-changing social media metrics to make a living, the chances that you might miss out on authentic content from your favorite web personalities rise every day.

Founder and CEO Julian Rodriguez had this same thought when he entered the exciting world of NFTs. He’s someone who knows what has value and wants to help collectors and fans get a piece of the action. So, he found a way to take investments up a notch, moving them away from boring stocks and bonds and into the modern age and tech space.

Momento aims to do exactly what the name smartly suggests, create memorable moments that collectors and fans can hang on to—and that actually have some value! The limited-edition NFTs available on the platform have a broad audience. Whether you’re a fan of the creator or just someone looking to invest, there’s something for everyone.

Taking NFTs to the Fans

If you don’t already know what NFTs are, here’s a quick rundown. They’re called non-fungible tokens, and the idea behind them is like owning a piece of rare art—only this is digital! So, you can’ invest’ in these digital assets, from designs of items like clothing and shoes to rare and exclusive digital images of celebrities or songs from musicians.

Since NFTs are digital, other people can view them too. But don’t they lose value when everyone else sees a copy? Not at all! Much like original artwork, the person who buys it is the only one with the ‘original.’

Here’s where Momento comes in. What makes this particular company so unique is how they decided to set it up to function. It’s not just another type of e-commerce site where you buy and sell in relative anonymity. Instead, Momento is a direct-to-fan social network for these NFTs.

This means that you can buy all those unique moments created on the blockchain that content creators, influencers, and celebrities are selling, all in one place. The video, audio, and pieces of artwork you buy have immediate monetary value, making them even more attractive.

An Industry-Leading Investment

When Momento was set up, it was done so with one goal in mind—to ensure that everyone got a fair shake. This meant that the content creators would be able to monetize on trends, and fans and collectors would have the opportunity to buy into the trends by literally buying the creations!

They want to make sure you can own the content you love in the same way you would any other investment. You can sell it, resell it, donate these NFTs. Whatever you wish to do with what you buy is your choice because you’re not buying a ticket to an event or renting a space; you own everything you buy on the network.

NFTs themselves are not new, but what Momento is doing with them is. And it’s even more unique since it’s the first time these direct-to-fan NFTs have been so widely available.

“This signals a welcome shift in how much access fans can have with creators and their content,” said Rodriquez, adding that fans also get to choose what utility these NFTs have for creators in the long term.

Something that spurred the start of this specific way Momento is designed to function is how social media companies own your entire online presence. For Rodriguez, it was more important for users to find more intimate, valuable content. He wanted to facilitate something that users can own rather than a platform with a mess of content in what they term a “centralized hierarchy of ownership.”

The specific way Momento works is by allowing content creators to turn their content into NFTs on the blockchain. This creative content on their app then becomes an asset for the creator. Users browsing through this content can zero in on things they love—and then buy them! This makes them the owners of this content, which has immediate monetary value and can be saved as an investment or sold and resold as one. “We hope to bring NFT to the masses. We want to make NFT creation simple and approachable for everyone. Creating and selling your NFT should be as simple as creating an instagram post," Sudesh Banskota, Momento’s CTO says of the platform’s ultimate goal.

All the Way to the Top

Now, celebrities and influencers have hopped on the bandwagon. From Grimes to Kate Moss and Paris Hilton to Doja Cat, everyone is beginning to launch NFTs so their fans can own a unique piece of something they’ve created.

Momento is all set for this digital investment boom. The way the company is set up may be contrarian when you think of standard social networks, but what they offer is what the people want, which is one of the best ways to ensure people are happy while creating a successful business at the same time.

They also recently partnered with Dapper Labs, the creators of NBA Top Shot and CryptoKitties. It’s a partnership that, as Rodriguez said, enhances the mission they have at Momento.

“We’re proud to be building the platform that will set the standard for launching and creating NFTs. We are very excited to be building and defining web 3.0,” he said.

There’s lots more in store, for NFTs, for investors and users of this unique social media network, and for Momento to take things further as these direct-to-fan experiences grow in worth.

About Momento

Momento is a direct-to-fan NFT social network that allows fans and collectors to own the best moments of content creators. They have just announced their new partnership with Dapper Labs, the official NFT of the NBA. Be among the first to create or own your own NFT moment here: https://www.momentonft.com/

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About the Creator

Edmund Morgan

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