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Leverage IDO marketing services to Obtain An Influx of Investors

A Brush-up on IDO marketing services, their potential significance, identifying the investors, and much more

By Marianne JohnsonPublished 2 years ago 3 min read
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IDO Marketing Services

Blockchain aims to reduce the dependencies on centralized financial models. One such thing is the IDO (Initial DEX offering), which facilitates token-based projects listing on decentralized exchanges for crowdfunding. But then, we can’t talk about IDO without mentioning ICO and IEO, can we?

ICO/IEO and IDO are almost similar, except for the fact that IDO platforms are entirely decentralized, while IEO/ICO are centralized.

In this article, we focus on value-added IDO marketing services that vocalize the objectives of the IDO project. Let’s get into it.

How is IDO marketing different?

Marketing is indispensable for any (or every) business. Marketing is also a dignified way to educate consumers about a product or service or any offering. While talking about marketing, none defined its significance better than Henry Ford. He said - Stopping advertising to save money is like stopping your watch to save time.

IDO marketing requires a unique approach. You can’t hire an all-purpose marketing agency to publicize your IDO project. Instead, you’ll need an all-crypto IDO marketing agency that understands the ins and outs of the market.

Imagine an all-purpose marketing agency leveraging mainstream media to publicize your IDO token? Doesn’t that sound odd? On the other hand, an entirely crypto-based agency would utilize ideal marketing channels (for instance, Twitter or Discord). Moreover, IDO marketing strategies addressed the difficulties faced in its predecessor - ICO marketing.

At a time when Google and Facebook are uplifting their ban on crypto Ads, it's the best time to hire a crypto-specific marketing agency.

Mapping The Potential Investors

The first (& essential) step of any marketing campaign is to identify the target audience/customers. I’ve heard marketing experts saying - identify the right audience, and the campaign is almost there. Investors are the target audience when it comes to IDO projects. An IDO marketing agency’s first work is to map the investors.

Do you wonder - how do they do it?

Ever heard about crowdfunding platforms like Kickstarter and Indiegogo? They enable people to list their product/project and enlarge it to a massive audience. I’ve personally seen agencies listing crypto projects on these platforms.

If this doesn't work (as they thought), IDO marketing agencies would rely on crypto forums. Utilizing forums is like a big-net-small-fish approach, where crypto enthusiasts (of various categories) converge. Identifying target investors takes an earnest approach!! It really does!

Apart from this, marketing agencies make use of the following methods;

  • A well-structured Whitepaper
  • Press Release (PR) campaigns
  • Influencer marketing
  • Social Media channels, etc.

In addition to all this, a well-designed website is quintessential in reaching the target investors. Marketing agencies would generally prefer an SEO-friendly site that adheres to search engine guidelines.

What Determines the Success of an IDO Marketing campaign?

If I’ve to be honest, the success of an IDO marketing campaign depends on the stability of the project. Marketing campaigns would be ineffective if the project is unclear and doesn't live-up to investors’ expectations.

The following things are prerequisites for a marketing campaign to be effective:

Have A Clear Project Idea

Investors seek to stay away from risky ventures. A business plan can help investors trust you by demonstrating that you're a genuine professional with room for expansion.

You can create your project’s whitepaper, but a marketing agency does it to perfection. A whitepaper contains project-specific information that should persuade potential investors.

Have A Convincing Narrative

Crypto-based projects use a lot of investment pitches packed with hard data. However, what matters the most is - the narrative set behind the project. After all, investors are people (like us!). The chances are that a great backstory (of the project) might persuade them.

In fact, telling your story at the start of your pitch is a wonderful approach to set the tone and entice potential investors.

The Bottom Line

Your IDO project is in it to raise funds, and investors are in it to get utility (in return). The role of an initial DEX offering marketing services is to educate investors about the project’s utility.

Before everything, show the investors that your money is safe - because rug pulls are everywhere in the crypto market.

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