The Chain logo

How To Sell NFT Art: 7 Compelling Steps To Follow When Creating And Selling Non-Fungible Tokens

Understand What NFT Art Is and How to Promote It?

By Angelika CandiePublished about a year ago 5 min read
Fig: How To Sell NFT Art: 7 Compelling Steps To Follow When Creating And Selling Non-Fungible Tokens

NFT, or Non-Fungible Tokens has emerged as a popular technology in the world of digital art. NFTs allow creators to authenticate and sell their digital works as unique and original pieces, which has created new opportunities for artists to monetize their creations in the digital space.

Promoting NFT digital art is an important part of the process for artists who wish to sell their work. Promotion involves building awareness about the artwork and its value, finding potential buyers, and convincing them to invest in the piece.

There are several strategies that artists can use to promote their NFT digital art, such as leveraging social media platforms, partnering with NFT marketplaces, collaborating with other artists, and participating in online communities.

In this era of digitalization and blockchain technology, NFTs have brought a revolutionary change to the world of art, and promoting NFT digital art can help artists gain recognition and generate revenue from their work.

What Is NFT Art?

NFT art refers to digital art that is sold as a non-fungible token (NFT) on a blockchain platform. NFTs are unique digital assets that are stored on a blockchain, a decentralized digital ledger that records all transactions and ownership changes.

NFT art can take many forms, such as digital images, animations, videos, music, and even virtual reality experiences. The artwork is typically created by digital artists using various software programs and tools.

When an artist creates an NFT artwork, they assign it a unique digital signature that is stored on a blockchain. This digital signature acts as a certificate of authenticity, verifying the artwork's ownership, origin, and provenance. Once the NFT artwork is created, it can be sold to collectors on various NFT marketplaces.

NFT art has become increasingly popular in recent years, as it provides artists with a new way to monetize their digital creations and reach a global audience. It also allows collectors to own and trade unique digital assets that have value and authenticity.

How To Sell NFT Art: Key Steps To Follow

Here are seven key steps to follow to sell NFT art:

  • Create Your Artwork: The first step in selling NFT art is to create your artwork. This can be done using various software programs and tools, depending on the type of artwork you want to create.
  • Choose a Blockchain Platform: The next step is to choose a blockchain platform to mint your NFT. Ethereum is currently the most popular blockchain platform for NFTs, but there are others available as well.
  • Set Up Your Wallet: To mint and sell NFTs, you'll need a digital wallet that is compatible with the blockchain platform you've chosen. You can set up a wallet on the platform's website or use a third-party wallet that supports NFTs.
  • Mint Your NFT: Once you have your artwork and wallet set up, you can mint your NFT on the blockchain platform. This process involves uploading your artwork, adding metadata, and setting a price for the NFT.
  • List Your NFT for Sale: After minting your NFT, you can list it for sale on various NFT marketplaces. Some popular NFT marketplaces include OpenSea, Nifty Gateway, and SuperRare.
  • Promote Your NFT: To attract buyers, you'll need to promote your NFT artwork. This can be done through social media, online forums, and other digital channels.

Complete the Sale: When a buyer purchases your NFT, the transaction is recorded on the blockchain, and the ownership of the artwork is transferred to the buyer. You'll receive payment for the sale, minus any platform fees or transaction fees.

What Is NFT Promotion?

NFT promotion refers to the process of marketing and advertising non-fungible tokens (NFTs) to potential buyers. This can involve various strategies and tactics to raise awareness about an NFT and its value, attract potential buyers, and ultimately, convince them to purchase the NFT.

NFT promotion is an essential part of the process for artists and creators who wish to sell their digital artwork as NFTs. With so many NFTs available on various marketplaces, it can be challenging to stand out and gain the attention of potential buyers.

Some common strategies for promoting NFTs include leveraging social media platforms, collaborating with other artists or influencers, participating in online communities and forums, and partnering with NFT marketplaces to showcase your NFTs.

Effective NFT promotion can help generate interest and demand for an NFT, leading to more sales and higher prices for the artwork. It's important to have a solid marketing plan in place when promoting NFTs to ensure that they are seen by the right audience and presented in a way that highlights their unique value and authenticity.

Benefits of NFT Marketing To Sell NFT Art

NFT marketing can provide several benefits when it comes to selling NFT art:

  • Increased Visibility: Marketing can help increase the visibility of an NFT artwork and its value, attracting more potential buyers to the piece.
  • Brand Awareness: Effective marketing can help build brand awareness for an artist or creator, helping them establish themselves as a reputable and trusted NFT seller.
  • Targeted Audience: NFT marketing can help reach a targeted audience of collectors who are interested in buying and owning unique digital assets.
  • Higher Prices: Effective marketing can create demand for an NFT artwork, leading to higher prices and increased revenue for the artist or creator.
  • Access to NFT Marketplaces: Many NFT marketplaces require artists to promote their NFTs before they can list them for sale, so effective marketing can help gain access to these platforms.
  • Collaboration Opportunities: NFT marketing can also open up opportunities for collaborations with other artists, influencers, or brands, leading to increased exposure and sales.

Overall, NFT marketing is essential for artists and creators who want to sell their digital artwork as NFTs. It can help build brand awareness, reach a targeted audience, increase visibility, and ultimately, generate more revenue from NFT sales.


NFT art has emerged as a new way for digital artists to monetize their creations and reach a global audience. Selling NFT art involves several key steps, including creating the artwork, choosing a blockchain platform, minting the NFT, and listing it for sale on various marketplaces.

Effective NFT promotion and marketing are essential to stand out in a crowded market, build brand awareness, and reach potential buyers. NFT marketing can provide benefits such as increased visibility, targeted audience, higher prices, and access to NFT marketplaces. With the right marketing strategies in place, artists and creators can increase sales and generate more revenue from their NFT art.


About the Creator

Angelika Candie

Blockchain Analyst & Technical Content Writer

Enjoyed the story?
Support the Creator.

Subscribe for free to receive all their stories in your feed. You could also pledge your support or give them a one-off tip, letting them know you appreciate their work.

Subscribe For Free

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights


There are no comments for this story

Be the first to respond and start the conversation.

    Angelika CandieWritten by Angelika Candie

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.