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Basic Attention Token- Why Content Creators Should Use Brave Browser & BAT Tokens

Brave Rewards for Publishers & Content Creators

By Mahesh KalePublished 4 years ago 4 min read
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BAT Rewards (Credit: Brave)

Let's face it, content creation is hard. It's not easy to sit in front of computers for hours and produce quality videos, audio & text content. On the top of that, adblocker industry is eating up the content creators revenue.

Many ad networks around the world are shutting down and some are turning into intrusive ads through anti-adblock mechanism. This leads to users turning away from your website. In such case user, publisher and advertiser all are facing the distribution issue from their own point of view.

Team behind Basic Attention Token aims to solve this problem. They want users to earn money for accessing the internet. Meanwhile they also want to reward the content creator. In this loop the team also respects the advertisers by connecting them with the right audience. Here user chooses to view ad or visit the website through consent model. In short, in this deal everybody wins.

Why Should Content Creators Care?

World is slowly moving towards electronic currency and BAT team is already on top of it by building itself on ERC-20 blockchain. Content creators gain BAT tokens which can be swapped for ETH and then any other cryptocurrency of the creators choice. That's not all, you can use exchanges like Binance and exchange your crypto to fiat local currency. If you are still not convinced, let's check out reasons why you should care for BAT token.

Content creators around the world are tired of the rules that platforms like facebook, twitter, youtube and others are enforcing. And so adding new stream of reveue should definitely be part of the content creators strategy for sustainable content creation. In that case BAT tokens can definitely help long term if creator knows how to use those tokens for his benefit.

Let's say if you earn like 100 BAT tokens each month. This means a lot of ETH over a period of year. And if you sell the ETH at the right time and end up with pretty good amount of BTC like crypto, you would be in much better place financially as well. This means you don't have to worry about content creation limits from financial perspective once the method works out for you.

How do I earn BAT Token as a creator?

User visits your website and performs various activities through which you can earn BAT token.

  • By accepting tip from user by verifying your website or social channels.
  • By qualifying for a pool of BAT token through attention distrbution on monthly basis.
  • By showing the ads on the website or social channels based on user interest.

These are some of the ways through which creators can earn BAT token. If you are new to the BAT token and your audience is yet to be on brave browser, you will not earn much during initial phase. But as more and more Brave browser users visit your page, they are likely to keep you for monthly attention distribution pool. This in turn earns you some token passively for qualified visits.

What type of content can be monetized?

You can monetize variety of content through BAT publisher program. You can monetize your audio through podcast hosting on your blog. You can monetize your text based blog as well simply by adding the meta tag into th blog. Publishers can also monetize their youtube channel, twitch channel and few other video hosting channels. I am personally monetizing my twitter account using BAT token. All it takes is one time account verification, which works the same way openID verifies your credentials.

After verification, all you have to do is make sure your content is reached by people who make use of the Brave browser. Once they browse your content, they can either tip you some BAT tokens. Or simply keep you in higher priority for monthly token distribution through their balance. From this point onwards, everything becomes passive income for creators.

Where to accept BAT Token?

Currently BAT team has created the section where publishers can sign up and add their details for website or social account verification. After that you can sign up to uphold wallet. This way you can accept BAT tokens. Later you can choose to withdraw the tokens or convert them into ETH or BTC from the uphold wallet itself. Do understand that there are times when the fees on ETH network may increase which limits your earning potential as gas fees leads to time it takes to hold your token.

Creators are suffering due to various platform limitations around the world. Cryptocurrency solves this problem through decentralized tipping mechanism or decentralized distribution of pool of BAT tokens. Creators who want to monetize their content without worrying about the ads should definitely make use of the BAT publisher program in order to monetize their hard work.

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