Top 10 Awful Celebrity Fashion Lines
Just because they shop high fashion doesn't mean they know high fashion.
These are ill-advised business ventures in style of delusional celebs. Welcome to MsMojo, and today we’ll be counting down our picks for the "Top 10 Awful Celebrity Fashion Lines."
For this list, we’re looking at the most distressing examples of money-hungry celebs choosing brand quantity over product quality.
Just normal people like you and I, the Kardashians initially teamed up with… SEARS… for a line of everyday clothing, catering to a world of wannabe celebs. For a family that thrives on a brand of being themselves, the Kardashians failed to recognize that regular folk have to draw the line somewhere. In turn, the prices rapidly dropped until Sears finally made the wise decision to end the pain for all involved. And then came Rob Kardashian’s Arthur George, which capitalizes on all the latest douchebag trends for customers to feel like they’re part of a collective family. And maybe they are.
As an extended member of the Kardashian family, and someone truly dedicated to his artistic craft and personal brand, Kanye West kept it 100 with Yeezy, his collaborative project with Adidas… even if the clothing itself is relatively blasé, with only a sharp edges providing the excitement. Let’s say this: If you’re currently wearing Yeezy, it’s because someone probably told you it was dope, and that person was probably Kanye himself by way of social media. Tim Gunn labeled the line as “basic,” which could make one reconsider Kanye’s “raw-edge” branding. But if you’re into this kind of thing, well, you’ve been warned.
The story is inspiring, but the clothing has expired. Based on the generations of Creole family relatives that came before, Beyonce and mom Tina came up with the concept, launching the line in 2006 as “where the sidewalk and catwalk meet,” which is just a fancy way of saying “street clothing by Beyonce.” Given the massive popularity of Bey, the line has obviously had its moments; however, it’s been criticized for sexualizing young ladies and doesn’t seem to carry any lasting power after a supposed “revival.”
To the credit of Cornell Haynes Jr, he and a few buddies were already a few years into their car trunk clothing line once Nelly’s debut album exploded in 1999. It’s kind of like the best friend who becomes famous when his boy makes it big. The name itself actually stands for “very organized kids always learning,” which is a cute concept, but as of early 2016, it appeared that the Vokál website hadn’t been updated since 2004. The undeniably average clothing became trendy with Nelly’s success, but all things must pass. In other words, shawties are no longer wearing them apple bottom jeans.
Launched in 2009 for Walmart, when Disney Miley had yet to reach her perpetually topless phase, this collaboration unsurprisingly hit the skids not long after. While the prices were accessible for young ones, the clothing line obviously had a weak shelf life once Miley began “changing,” and hey—that’s what happens to young girls, even if most can’t afford to make the horrible life decisions of their favorite pop star. Then again, you live and learn, and sometimes that creative endeavor with an elderly Tunisian fashion designer doesn’t always work out.
Everyone loves a good catchphrase, and some are even willing to drop $80 when they see a collection of trendy words, or even the mug, of Ms. Paris Hilton printed on clothing. In this case, the Dollhouse collection allowed women of all ages to express their creative alignment WITH Paris, showcasing their sassy and rock n’ roll style as imagined by a real-life Barbie doll. These are the clothes you wear to that 18 and older concert and then stuff away once you reach an age of maturity. In other words, it’s for women that aren’t quite fierce yet, but still in the training process.
There’s street punk, and then there’s Abbey Dawn punk featuring hot pink and catchy phrases. In all fairness to Avril, she didn’t come up with a branding name tied directly to her fame, as it’s actually her childhood nickname. However, the overall aesthetic seems to represent every girl who gets a little moody and falls briefly into a punk phase, because it’s clear that Abbey Dawn falls somewhere between Alice in Wonderland punk and “my parents just don’t understand my boy band posters punk.” In any case, Abbey Dawn was eventually lost in the shuffle of other wannabe brands.
Now here’s a devastating case of love and hip-hop gone terribly wrong. Just like how Michael Jordan’s cologne desperately clung to one central concept of fame, Sears teamed up with LL Cool J for an equally lame brand, featuring bedazzled hoodies and all kinds of “this is what the kids like” school-wear. You know, stuff that mom and dad probably thought you would appreciate. YOU are not wearing these clothes anywhere, but unfortunately, your parents may still be clinging on.
When you hear the name “Lindsay Lohan” today, it’s likely that you’ll conjure up images of booze and boobs. But perhaps you didn’t know that she unveiled her own legging line in 2008, only to be sued by her own distributor. Yes, that is a real thing that happened, as 6126—yet another homage to Marilyn Monroe—drifted away like so many Lindsay Lohan movies. What KIND of leggings could one enjoy, you ask? Well, how about “lust,” “fame,” and “star,” because—breaking news—Lindsay Lohan was temporarily a Hollywood star. Oh, and don’t forget about that ill-fated collaboration with Ungaro.
Before we unveil our top pick, here are a few honorable mentions.
- Sweetface—Jennifer Lopez
- Bitten—Sarah Jessica Parker
- Situation Nation—Mike "The Situation" Sorrentino
- Malibu Dave—David Hasselhoff
It’s a classic story of quickly capitalizing on cheap fame. Back in 2008, Heidi Montag was a legitimate reality star, and like such personalities have been known to do, she dove into a business venture—in this case a fashion line—that was ultimately deemed “unwearable” and defunct within the year. It’s a damn shame considering the very existence of her relationship with the more successful L.C., and let’s not forget that when you embark on a solo adventure, you still do need actual help in creating something that’s not awful, at least in the fashion world. Of course, it probably all began with the tragic decision to name the line “Heidiwood…”
Do you agree with our list? What celebrity fashion line do you think is the absolute worst? For more mind-blowing Top 10s published daily, be sure to subscribe to MsMojo.