How Fashion Wholesalers Benefit from Social Media

Before starting the main discussion, let’s have a brief explanation of the question of what are fashion wholesalers and social media?

Fashion wholesalers

Fashion is a way of styling with popular clothing, footwear, accessories, makeup, behavior, and others, that are set at a particular time and place. Fashion wholesalers are engaged in buying fashion products from distributors, manufacturers, and suppliers with volume discounts and sell them to the retailer. Earn profit by a margin in buying selling prices. The apparel wholesale business mostly follows fashion trends. It includes women clothing, men clothing, children’s clothing, women footwear, men footwear, children footwear, wholesale women accessories, wholesale men accessories, children’s accessories and others.

Social media

Social media means online applications and websites that allow users to create and share the views, ideas, information in the form of images, text, audio, and video. Currently (2019) 79 %percent of the USA population is using some kind social media app. Because of the availability of huge numbers of people, it is a great way of communication.

How Fashion Wholesalers Benefit from Social Media

Technology turned the world into a global village. Social media is serving as the basic source of this massive communication process. If you are dealing with wholesale fashion products you must know the benefits of social media for your business. By these platforms, you can easily obtain useful information for your apparel wholesale business and also create awareness about your brand. Social media platforms provide you different opportunities like building a brand, customer services to potential clients, favorable business relationships, and customers suggestions, and many other things. Below mentioned are some ways to get benefits for your business of wholesale fashion products.

• Easy to analyze the market and decide the target market

As a business holder of wholesale fashion products, you must have complete knowledge of your target class. On social media, people are available in different ages, classes, professions, genders, and other classifications. Their interest, reviews, ideas, and suggestions help you to decide what is your target class. This provides an easy and cheap way to know your consumers. By analyzing their needs and wants, you can easily decide your product line and fashion styles following the decided classes.

• The fastest way to keep an eye on changing trends and taste of consumers

Gone are the days when people have to wait for a single message for several hours or some times even for days and months. Now you have direct access to different platforms and groups in a few seconds. This fast way of communication gives information about different businesses as what they are providing to their customers. and consumers also provide their reviews to give information regarding their needs and which fashion trends they like most. It helps you to choose your stock with the most desirable and trendy products.

• Consumers contribution

Social media is a source of the two-way communication process in which consumers actively contribute. That provides the opportunity to impress them and persuade them for your brand and product. In your two communications, you can listen to your clients problems and give them a positive response according to their wants and needs.

• Dissemination of brand

Social media also a source of dissemination of the brand. Different people are sharing their views and styling ideas about the different products that have more effect on consumers. Indirectly they are promoting your wholesale fashion products. Just maintain the standard of quality and follow the statement fashion trends. you can easily promote your brand through social media.

• Easy brand promotion or marketing

Branding and promotion are easier than ever. Social media is providing you with an almost Free of cost method to promote your brand. Choose a good platform. Create your brand page or account and just post high informative videos and images. Give important links and detailed information about dealing with them.

• Customer service

With the help of Social media, facilitate your fashion lover customers. As the wholesale fashion products have a huge number of products. customers contact you on the social media platform so that you can easily provide them related information and further use this information in a productive way. Entertain your customers with product information and trendy products. There is an increase in the numbers of loyal customers

• Provide direct access to consumers and Sales volume

Social media platforms provide easy access to the consumer. it was very difficult to find and contact the brands for different trendy and fashionable products. Now the consumers have the facility to explore the brands on their mobile. they can get different inquiries about products, make a deal, and even can complain about the fault. Easy access is a key factor in the success of your business.

Last Note

According to an estimation, in the USA 247 million, social media users are available and most of them search their interests there. The most famous social media platforms are Facebook, Instagram, Twitter, Pinterest, and many others. If you want to boost your wholesale fashion industry you have an opportunity to promote your brand in the form of this huge population. Thousands of retailers and manufacturers like bell k wholesale, capsulle wholesale and bens wholesale are already available so it's easy to contact them and make deals. It is an easy method to keep an eye on new trends and competitors' strategies so you can do better from them.